Senior Account Manager- Client servicing

Senior Account Manager

KEY OBJECTIVE OF THE ROLE-

KEY RESPONSIBILITIES

Craft & implement social / digital campaign strategies for creating brand awareness thus strengthen brand positioning and meet brand objectives

 Conduct internal audits, analyze social media campaigns with tracking systems to gather data and determine efficacy and areas for campaign improvement

 Set strategic roadmaps/objectives for digital projects, report on ROI for effective implementation of strategies

 Model & track KPI’s to measure campaign/digital project performance as necessary

 Plan and prepare quarterly, bi-annual & annual campaign reports and assist in crafting roadmaps for the brand

 Proactively collaborate with all teams (viz. SEO/Tech/Media/ORM/ Research/Ecommerce, others) in order to provide authentic and helpful responses for campaign & brand requirements

 Ensure that all deliverables exceed set expectations

 Commercial reporting, accounting and finance/forecasting responsibility for owned accounts such as billing and collections

 Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects and take responsibility for its commercials and negotiations

 Oversee & participate in the on-ground events & workshops as deemed necessary

 Proactively initiate, publish PR activities and case studies on quarterly basis

 Perform research on current industry trends and audience preferences and make efficient use of insights drawn to improvise digital marketing strategies.

 Identify new opportunities to promote and assist in brands’ business growth

 Establish a robust relationship with the client(s), collect briefs, consult them thereby ensure effective execution of SOW (scope of work) and efficient alignment of tasks and timelines, internally as well as externally

 Lead, drive, challenge & participate at all stage of the strategizing, planning, creative and delivery process

 Define timelines and milestone requirements and manage sign offs with the clients

 Producing project schedules, creative briefs and plans, risk assessments, delivery plans and weekly progress/status reports

 Address escalations & queries (internal & external) in an effective and seamless manner thereby efficiently service & cultivate existing relationship

 Effectively manage & mentor the immediate team(s), direct them in finding creative solutions to both client and internal challenges, build up knowledge-sharing across all disciplines

 Provide the immediate team with all necessary trainings & tools to improve their core expertise and aid in continued career growth

 Effectively manage and overcome scathing challenges QUALIFICATIONS REQUISITE  Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent

 Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors

 8-10 years of work experience with a brand, digital/social/advertising/creative/media agency

Intrested candidate please share your Profiles on jaya.pandey@dentsu.com with the below details

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