Search Engine Optimization Specialist

Position: SEO Specialist

Location: Remote/Hybrid (Delhi NCR)

Remote/Hybrid (Delhi NCR)

Experience: 3-4 years

Website: www.zafify.com

salary 35k pm

About the Role:

We are seeking a talented and experienced

experienced SEO Specialist/Manager to join our

our dynamic team

and spearhead our organic growth strategy. You will be responsible for developing and

and spearhead our organic growth strategy. You will be responsible for developing and

and spearhead our organic growth strategy. You will be responsible for developing and

implementing effective SEO initiatives

initiatives to drive high-quality organic traffic to our

our website and

app, ultimately increasing brand awareness, customer acquisition, and revenue.

ultimately increasing brand awareness, customer acquisition, and revenue.

ultimately increasing brand awareness, customer acquisition, and revenue.

Key Responsibilities:

● Lead keyword research &competitor analysis to

Lead keyword research &competitor analysis to identify search opportunity

identify search opportunity trends.

● Over see content creation

creation that's informative, engaging, and SEO-optimized.

optimized.

● Optimize website content

content (product pages, categories, blogs) for targeted

targeted keywords

and user experience.

● Develop and implement

implement a data-driven strategy to acquire high-quality

quality backlinks

from relevant websites and blog publications.

relevant websites and blog publications.

● Conduct technical audits

audits using website analysis tools like Google Search

Search Console,

Screaming Frog, etc, to identify and address crawl errors, indexation issues, and

Screaming Frog, etc, to identify and address crawl errors, indexation issues, and

Screaming Frog, etc, to identify and address crawl errors, indexation issues, and

mobile-friendliness.

● Monitor website traffic

traffic and analyze key SEO metrics (organic

(organic traffic,

conversions, rankings), using

using tools like Google Analytics, Google Search

Search Console,

Semrush, etc.

● Collaborate with the business

business team together and prioritize business

requirements

and work with the product team to develop SEO

and work with the product team to develop SEO-focused platform features.

focused platform features.

● Work on link building.

Qualifications:

 Minimum 3-4 years of experience

experience in SEO & digital marketing preferably

preferably within the

healthcare industry. Proven

Proven track record of successfully implementing SEO

SEO strategiesand driving organic traffic

organic traffic growth. Strong understanding of SEO

& ASO best

practices, including keyword

page optimization, link building, and

keyword research, on-page optimization, link building, and

technical SEO.

 Excellent analytical skills

skills with the capability to interpret and

and effectively

communicate SEO data through dashboards using M

oft Excel or Google Sheets.

data through dashboards using Microsoft Excel or Google Sheets.

 Experience working with

with SEO/ASO tools like Google Search Console, Semrush,

Semrush, ahref,etc.

 Familiarity with Google algorithms and updates

Familiarity with Google algorithms and updates.

Excellent written and verbal communication skills.