Search Engine Optimization Specialist

Company Description

AI CERTs® is a New York City–based certification company on a mission to certify one billion people worldwide. Focused on empowering professionals, AI CERTs® offers vendor-aligned and industry-relevant AI and Blockchain certifications to make learners AI-Ready, Job-Ready, and Future-Ready. With a commitment to lifelong learning, the company supports individuals in enhancing their skills to stay ahead in a rapidly evolving world. AI CERTs® is on the fast track to becoming a leading innovator in the global certification space.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist, based in Ahmedabad. The SEO Specialist will manage day-to-day SEO activities, including keyword research, conducting SEO audits, implementing on-page SEO strategies, and building and managing link-building campaigns. Additionally, they will analyze web traffic metrics using analytics tools, ensure website optimization, and drive improvements to increase search rankings and website performance.

Qualifications

• Strong expertise in Keyword Research and insightful SEO Audits
• Hands-on experience in On-Page SEO optimization
• Skills in Link Building and managing off-page SEO strategies
• Proficiency in using Web Analytics tools to monitor and enhance website performance
• Excellent understanding of search engine algorithms and ranking strategies
• Ability to work collaboratively with cross-functional teams and manage multiple projects
• Familiarity with HTML/CSS and website development concepts is an advantage
• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent experience