Search Engine Optimization Specialist (SEO)

Responsibilities

• Develop and execute SEO strategies: Conduct keyword research, analyze website performance, and identify opportunities for optimization. Implement on-page and off-page SEO techniques to improve search engine rankings and organic traffic.
• Manage paid search campaigns: Plan, create, and optimize paid search campaigns using platforms such as Google Ads, Bing Ads, or social media advertising. Monitor campaign performance, adjust budgets, and optimize ad copy to maximize ROI.
• Conduct competitor analysis: Stay up-to-date with industry trends and competitor strategies. Analyze competitor websites and campaigns to identify areas of improvement and develop strategies to outperform them.
• Perform website audits: Evaluate website structure, content, and technical aspects to ensure they comply with best SEO practices. Provide recommendations for improvement, including URL structure, meta tags, site speed, and mobile responsiveness.
• Monitor and analyze website performance: Use analytics tools to track key SEO metrics such as organic traffic, rankings, conversions, and user behaviour. Generate regular reports and provide insights on performance trends and areas for improvement.
• Collaborate with content and web development teams: Work closely with content creators to optimize website content and improve keyword targeting. Coordinate with web developers to implement technical SEO recommendations and ensure website usability and crawlability.
• Stay updated with industry changes: Keep abreast of search engine algorithm updates, industry trends, and emerging SEO/SEM techniques. Implement necessary adjustments to strategies and tactics to maintain optimal performance.
• Stay informed on emerging digital marketing trends: Continuously expand your knowledge of digital marketing, including social media advertising, email marketing, and other relevant channels. Identify opportunities to integrate SEO/SEM strategies with other marketing initiatives.
  

Requirements

• Proven experience as an SEO/SEM Specialist or similar role.
• In-depth knowledge of SEO principles, best practices, and search engine algorithms.
• Experience managing and optimizing paid search campaigns using platforms like Google Ads, Bing Ads, or social media advertising.
• Proficiency in SEO and web analytics tools such as Google Analytics, Google Search Console, Moz, SEMrush, or similar.
• Familiarity with HTML, CSS, and website development concepts.
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Proactive and self-motivated, with a passion for staying updated with industry trends and evolving SEO/SEM practices.
• Bachelor's degree in marketing, digital marketing, or a related field is preferred.