Search Engine Optimization Specialist (SEO)

As an SEO Specialist at KeyValue Software Systems, you will be responsible for developing and implementing strategies to drive organic and paid search traffic to the company's website. Your role will involve collaborating with various teams to optimize the website, improve search engine rankings, and maximize visibility across search engines and online platforms. To excel in this position, you should have at least 13 years of experience in digital marketing, with a proven track record in corporate marketing and product promotion. Knowledge of the product development or IT services industry would be highly beneficial. Your key responsibilities will include conducting keyword research, implementing on-page and off-page SEO strategies, performing website audits, and recommending improvements for site speed, structure, and mobile-friendliness. You will also need to monitor and analyze website performance using tools like Google Analytics and Search Console, optimize content in collaboration with the content team for better keyword targeting, and stay updated with SEO best practices, trends, and algorithm updates. To qualify for this role, you must have 13 years of proven SEO experience, a strong understanding of SEO principles, ranking factors, and best practices, as well as hands-on experience with SEO tools such as Google Analytics, Search Console, SEMrush, and Moz. Experience in managing and optimizing paid search campaigns using platforms like Google Ads, Bing Ads, or social media advertising is essential. Basic knowledge of HTML/CSS and website optimization, along with strong analytical and communication skills, will also be required for this position.,