Search Engine Optimization Specialist

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Job Title: SEO & Backlink Specialist (B2B AI Software)

Role Overview:

The SEO & Backlink Specialist will be responsible for executing and managing link-building strategies, improving domain authority, and ranking high-value B2B AI content. The ideal candidate will have strong experience in technical SEO, content SEO, and backlink acquisition within the AI, fintech, and SaaS industries.

Key Responsibilities:

1. Link Building & Backlink Acquisition (Core Focus)

• Develop & execute backlink acquisition strategies to increase domain authority and rankings.
• Identify and secure high-authority, industry-relevant backlinks from BFSI, AI, fintech, and SaaS publications.
• Build relationships with journalists, bloggers, and industry influencers for guest posting & PR-based link-building.
• Leverage HARO (Help a Reporter Out) and other PR tools to secure mentions in high DA websites.
• Monitor & analyze backlinks for quality, identifying & removing toxic or spammy links.

2. SEO Strategy & Execution

• Conduct comprehensive SEO audits to improve site structure, technical health, and keyword rankings.
• Optimize website pages for on-page SEO, metadata, internal linking, and structured data.
• Research and implement high-value keywords related to AI, BFSI automation, and SaaS software.
• Improve Core Web Vitals & site performance to boost SEO rankings.

3. Content SEO & Article Ranking

• Work closely with content writers to develop and optimize SEO-driven content that ranks on Google.
• Identify top-performing competitor articles and create a ranking strategy to outrank them.
• Use tools like SurferSEO, Clearscope, or Frase to optimize articles for search intent & relevance.
• Implement SEO content clusters, pillar pages, and topic authority to dominate niche rankings.

4. Performance Tracking & Reporting

• Use Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz to track SEO & backlink performance.
• Provide weekly/monthly reports on backlink growth, keyword rankings, and organic traffic improvements.
• Continuously test and refine SEO strategies based on data-driven insights.

Required Qualifications & Skills:

• 5+ years of experience in SEO, backlink building, and content optimization for B2B SaaS, AI, or BFSI software.
• Proven track record of securing high-quality backlinks from authoritative sites in the AI/BFSI/tech space.
• Deep expertise in SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console.
• Strong experience in technical SEO, schema markup, site speed optimization, and Core Web Vitals.
• Ability to analyze competitors' backlink profiles and create strategic outreach campaigns.
• Experience with guest posting, digital PR, HARO, and outreach-based link-building strategies.
• Strong analytical mindset, able to interpret data and refine SEO tactics for maximum ROI.
• Excellent written and verbal communication skills to collaborate with content, PR, and marketing teams.

Our perfect candidate is someone who

• Is proactive and an independent problem solver
• Is a constant learner
• Is a team player and a good communicator

Applicant can also share their updated CV with deepak.kathait@scryai.com

Company Description

Scry AI, founded in 2014, is a research and development company that pioneers in solving complex and extremely laborious problems using their proprietary AI-based enterprise applications.

Leveraging over 40 years of subject matter expertise, Scry AI offers 5 product suites, Collatio (for intelligent document processing), Anomalia (for anomaly and fraud detection in financial transactions), Concentio (for anomaly detection and predictive maintenance in IOT data), Vigilo (for predicting marketing and operational risks), and Datatio (for automated extraction of data relationships among tables). Committed to the highest level of data security Scry AI is ISO 27001 & SOC2 certified.