Search Engine Optimization Specialist

Company Description

Mélange Digital is an award-winning boutique Integrated Marketing Communications Agency with headquarters in Mumbai and offices in Singapore, Dubai, and London. Specializing in travel and destination brands, the agency combines creativity with influence to build campaigns that resonate and drive engagement. As partners with platforms like Meta, TikTok, and Google, Mélange Digital leverages extensive expertise alongside impactful celebrity collaborations. Their unique 4 C’s approach—Culture, Category, Company, and Content—ensures tailored campaigns that connect deeply with target audiences. The agency is dedicated to redefining how brands engage and inspire through compelling storytelling and captivating campaigns.

Role Description

This is a full-time remote role for a Search Engine Optimization (SEO) Specialist based in Goa office. The SEO Specialist will be responsible for optimizing website content, analyzing performance metrics, and improving search engine rankings. Additional responsibilities include conducting keyword research, developing and implementing SEO strategies, and collaborating with content and marketing teams to drive organic traffic. The role also involves staying up-to-date with search engine algorithm changes to adapt strategies accordingly.

Qualifications

• Strong skills in keyword research, on-page optimization, and off-page SEO
• Familiarity with SEO analytics tools such as Google Analytics, Google Search Console, and SEMrush
• Understanding of content marketing and proficiency in creating SEO-friendly content
• Knowledge of HTML, CSS, and basic coding principles for SEO purposes
• Experience in digital strategy, link-building campaigns, and competitor analysis
• Excellent analytical, organizational, and communication skills
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Experience working in SaaS or B2B industry is a plus