Search Engine Optimization Specialist

Job Description

Job Description We are seeking a highly skilled and experienced Senior SEO Executive to join our digital marketing team. The ideal candidate will have a strong understanding of current SEO best practices, algorithm changes, on-page and off-page SEO techniques, and a proven track record of successfully improving website rankings and traffic. Key Responsibilities: · Develop and execute SEO strategies to increase organic search visibility, traffic, and rankings. · Conduct thorough keyword research to guide content teams. · Perform in-depth website audits and implement recommendations for technical SEO, on-page optimization, and user experience improvements. · Manage link-building campaigns and outreach efforts for high-quality backlinks. · Monitor and report on SEO performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, etc. · Collaborate with content writers, developers, and marketing team members to ensure SEO best practices are properly implemented. · Perform competitive analysis and identify opportunities for growth. · Handle local SEO and Google Business Profile optimization Requirements · 3-5 years of hands-on SEO experience. · Strong knowledge of search engine algorithms, ranking factors, and SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog). · Proven experience in technical SEO, including site speed optimization, mobile optimization, and structured data implementation. · Experience with content management systems (e.g., WordPress, Shopify, Magento). · Strong analytical and problem-solving skills. · Excellent verbal and written communication skills. · Ability to work independently and manage multiple projects. Show more Show less