Search Engine Optimization Specialist

We are seeking an experienced SEO to join our digital marketing team for both traditional SEO and the next era of AI-powered search. This role is ideal for someone who can leverage AI, LLMs, and advanced SEO tools to future-proof our strategies. You will be responsible for developing and implementing search engine optimization (SEO) strategies to improve website visibility, drive organic traffic, and increase conversions.

Key Responsibilities

• Predictive Analytics:

   Utilize AI-driven insights to forecast trends, identify ranking opportunities, and automate SEO audits.

• On-Page & Technical SEO:

   Continue leadership on traditional aspects like site architecture, metadata, crawlability, Core Web Vitals, and site speed.

• Analytics & Reporting:

   Track, measure, and report performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz. Present actionable insights to management.

• Link-Building & Outreach:

   Build high-quality backlinks through ethical strategies to strengthen domain authority.

• Local SEO:

   Develop strategies to boost local visibility across key Canadian markets.

• Team Collaboration:

   Provide guidance to the marketing team and mentor junior SEO members.

• Innovation:

   Stay on top of algorithm updates and industry shifts, proactively adapting strategies to ensure long-term success.

• Backlinking & Off-Page Optimization:

  Develop, execute, and manage robust backlinking strategies to improve domain authority and search rankings.

• SEO Strategies Implementation:

  Conduct in-depth keyword research and implement on-page strategies to enhance website visibility.

• Technical SEO Audits:

  Identify and resolve technical issues affecting site performance, including indexing, crawl errors, and page load times.

• Competitor & Market Analysis:

   Perform competitor benchmarking and market analysis to identify opportunities and refine SEO strategies.

• Content Collaboration:

   Work closely with the content team to create SEO-friendly content and optimize existing material for improved rankings.

Requirements

• Proven track record

   (2-4+ years) in SEO with demonstrable results in improving search rankings, organic traffic, and conversions.
• Strong expertise in 

  technical SEO, content optimization, and local SEO.

• Proficiency with leading SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.).

• Strong analytical mindset and ability to translate data into actionable strategy.

• Excellent communication skills with the ability to work across teams.

• Bachelor’s degree in Marketing, Business, Computer Science, or related field preferred.

• SEO certifications (Google Analytics, SEMrush, etc.) are a strong plus.

Contact

• Mail: hello@codewinz.in
• Whatsapp: +91 9484843600

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