Search Engine Optimization Specialist

ob Title: SEO Specialist

Location: Kolkata

Employment Type: Onsite, Full-time

Experience : 2-5 years

Preferred Work timing: Aligned with UK Shifts

Salary: Upto 35000/- (Based upon the experience and skill set)

About the Role:

SEO Specialist

Responsibilities:

• Develop and execute

  complete SEO strategies

  to increase organic visibility and search rankings
• Conduct

  keyword research

  , competitor analysis & market insights to identify growth opportunities
• Perform

  on-page optimization

  including meta tags, content structure, internal linking & schema
• Manage

  off-page SEO

  and execute link-building campaigns to build high-quality backlinks
• Conduct

  technical SEO audits

  for site performance, speed optimization, indexing, and crawl issues
• Track and analyze website performance using

  Google Analytics, Search Console, SEMrush, Ahrefs, Moz

  , etc.
• Collaborate with content writers, developers, and marketing teams to improve website performance
• Prepare

  monthly SEO reports

  , KPIs, ranking updates, and performance insights for management/clients
• Optimize SEO for

  Ecommerce platforms

  like WooCommerce and Shopify
• Implement strategies for

  Local SEO

  and

  Mobile SEO

Skills & Qualification:

• Bachelor’s degree

  in any discipline

• 2–5 years of proven SEO experience

• Advanced knowledge of:
• Keyword Research & Competitor Analysis
• On-Page & Off-Page SEO
• Technical SEO & Site Auditing
• Link Building
• Content Optimization
• Local & Mobile SEO
• Expertise with SEO tools:

  SEMrush, Ahrefs, Moz, UberSuggest, Google Keyword Planner, Google Analytics, Google Search Console

• Experience improving domain authority, organic traffic, and ranking KPIs
• Knowledge of

  HTML, CSS, and basic JavaScript

  (preferred)
• Strong communication, analytical thinking & reporting skills

Benefits:

• Salary

  up to ₹35,000

  based on experience & expertise
• Opportunity to work on high-impact SEO projects
• Work with diverse clients (including Ecommerce & service-based industries)
• Skill growth with advanced tools & latest SEO practices
• Supportive work culture and career growth opportunities