Search Engine Optimization Specialist

SEO Specialist

Key Responsibilities

• Develop and implement

  on-page and off-page SEO strategies

  to improve search rankings and website visibility.
• Conduct

  keyword research, competitive analysis, and SEO audits

  to identify opportunities.
• Optimize website architecture, content, linking, and other factors to improve

  SEO performance

  .
• Monitor and analyze website performance metrics (traffic, rankings, conversions) using

  Google Analytics, Search Console, and other SEO tools

  .
• Collaborate with content creators to ensure

  SEO best practices

  are applied across blogs, landing pages, and digital assets.
• Manage

  link-building campaigns

  and outreach to increase domain authority.
• Stay updated with

  search engine algorithm changes, industry trends, and emerging SEO tools

  .
• Prepare and present

  regular SEO performance reports

  with actionable insights.

Key Requirements

• Bachelor’s degree in

  Marketing, Communications, Computer Science, or related field

  .

• 2–5 years of hands-on SEO experience

  , preferably in digital marketing or e-commerce.
• Strong knowledge of

  SEO tools

  (SEMRush, Ahrefs, Moz, Screaming Frog, etc.).
• Proficiency in

  Google Analytics, Google Tag Manager, and Search Console

  .
• Experience with

  HTML, CSS, and basic JavaScript

  is a plus.
• Understanding of

  technical SEO

  (site speed, mobile optimization, structured data, etc.).
• Strong analytical skills with the ability to turn data into actionable strategies.
• Excellent communication skills and attention to detail.

What We Offer

• Opportunity to drive

  end-to-end SEO strategy

  with measurable business impact.
• A collaborative team environment focused on growth and innovation.
• Competitive compensation, performance-based incentives, and career development.
• Exposure to the latest SEO tools and best practices in a dynamic industry.