Search Engine Optimization Executive

Company Description

Urban Yatra i

Over the years, Urban Yatra has built a reputation for professionalism, transparency, and customer satisfaction. Backed by a dedicated team of travel experts, our services include hotel bookings, transportation, sightseeing, pilgrimage tours, and MICE (Meetings, Incentives, Conferences, and Exhibitions) management.

We operate our own fleet of vehicles and maintain strong tie-ups with quality hotels to ensure a seamless and comfortable journey for every traveler.

Whether you're planning a family vacation, a romantic getaway, a spiritual retreat, or a corporate offsite, Urban Yatra is your reliable partner for safe, memorable, and hassle-free travel.

Role Description

SEO Executive

Key Responsibilities:

• Develop and execute advanced SEO strategies to increase website visibility, traffic, and ranking.
• Conduct in-depth keyword research, competitor analysis, and market trends to identify growth opportunities.
• Optimize website architecture, content, and linking structure in line with best SEO practices.
• Lead technical SEO audits and implement actionable recommendations (e.g., crawlability, indexing, page speed).
• Manage and oversee off-page SEO efforts including link-building campaigns and outreach strategies.
• Monitor performance metrics and prepare detailed SEO reports using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Coordinate with content, design, and web development teams to implement SEO-enhancing improvements.
• Stay ahead of algorithm updates and continuously refine strategies accordingly.
• Mentor and support junior SEO executives as needed.

Qualifications

• Strong skills in Keyword Research and On-Page SEO
• Experience in Link Building techniques
• Proficiency in conducting SEO Audits
• Knowledge of Social Media Marketing strategies
• Excellent analytical and problem-solving skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Information Technology, or related field is preferred
• Experience in the travel industry is a plus