Search Engine Optimization Executive

Company Description

Course Connect is a premier eLearning platform offering comprehensive career guidance and top-rated distance PG education services from prestigious universities in India. Our platform empowers students with the tools and resources needed to make informed decisions about their career paths, aligned with their interests and aspirations. Through partnerships with renowned universities, we provide access to exceptional postgraduate programs that can be pursued at ones own pace and convenience. Our user-friendly interface simplifies the entire learning experience, featuring a wide range of courses across various disciplines, ensuring a quality education recognized by employers and industry leaders.

Key Responsibilities

SEO Strategy & Implementation

• Conduct comprehensive keyword research and competitive analysis to identify growth opportunities
• Develop and execute on-page optimization strategies including meta tags, headers, content optimization, and internal linking
• Implement technical SEO improvements including site speed optimization, mobile responsiveness, and crawlability enhancements
• Create and maintain SEO content calendars aligned with business objectives

Content & Analytics

• Collaborate with content teams to optimize existing content and guide new content creation for SEO performance
• Monitor and analyze website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs
• Generate regular SEO reports showing traffic growth, keyword rankings, and conversion metrics
• Identify and resolve technical SEO issues that impact search visibility

Research & Optimization

• Stay current with search engine algorithm updates and industry best practices
• Perform competitor analysis to identify gaps and opportunities in our SEO strategy
• Optimize local SEO elements including Google My Business profiles and local citations
• Support link building initiatives and outreach campaigns

Experience & Skills

• 1-3 years of hands-on experience in SEO and digital marketing with demonstrated, measurable results.
• Advanced proficiency in a wide range of SEO tools, including Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms.
• Strong expertise in on-page, off-page, and technical SEO principles, including keyword optimization and website structure analysis.
• Experience working with various content management systems such as WordPress, Shopify, and others.
• Basic knowledge of HTML, CSS, and overall website architecture, enabling effective technical SEO troubleshooting.
• Expert use of Google Tag Manager for enhanced website tracking and analytics management.
• Skilled in data analysis with advanced proficiency in Google Sheets, Microsoft Excel, and SEO reporting tools.
• Strong strategic thinking combined with a proven ability to develop and execute comprehensive SEO campaigns tailored to business goals.
• Excellent project management skills, capable of handling multiple client accounts and priorities simultaneously.
• Familiarity with AI tools to optimize content and SEO workflows.
• Excellent problem-solving abilities and analytical mindset.
• Continuous learner committed to staying up-to-date with industry trends, algorithm changes, and best practices.