Search Engine Optimization Executive

Profile

Location

Mode of working

Roles and Responsibilities

•  Develop and implement SEO strategies to improve organic search rankings, drive targeted traffic, and increase visibility across major search engines.
• Conduct thorough keyword research and competitor analysis to identify content opportunities and keyword gaps.
• Optimize on-page elements such as meta tags, headers, URLs, internal linking, and image attributes in line with SEO best practices.
• Collaborate with content and design teams to create SEO-friendly content and landing pages aligned with keyword strategy.
• Manage off-page SEO activities, including link building, outreach, and local citation development to strengthen domain authority.
• Perform technical SEO audits to identify and resolve crawl errors, indexation issues, page speed problems, mobile usability, and structured data enhancements.
• Monitor and analyse website performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to evaluate the effectiveness of SEO strategies.
• Generate SEO performance reports and provide actionable insights to improve KPIs such as organic sessions, CTR, bounce rate, and keyword rankings.
• Stay updated with the latest algorithm changes and SEO trends to adapt strategies and maintain competitive search visibility.
• Coordinate with web development and marketing teams to ensure technical implementations are SEO-compliant and aligned with broader digital campaigns.
• Ensure SEO best practices are consistently applied across all digital content and website platforms.

Technical Qualification and Skills

• Proficient in tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics.
• Practical experience working with WordPress, Shopify, and Wix website platforms.
• Solid understanding of website architecture, crawlability, and indexation.
• Strong analytical and research skills to guide SEO strategy and reporting.
• Skilled in report creation and data visualization using Looker Studio and PowerPoint.
• Up to date with the latest Google algorithm changes, SEO best practices, and industry trends.