Search Engine Optimization Analyst

Greetings from TRooTech Business Solutions!

About Company:

We are the thought leaders in the IT industry, envisioning and crafting the best future for clients from across the world using our technological intellect. There stands only one motto--pick up on every opportunity to develop innovative applications for startups and enterprises to grow and advance in the digital space. If the challenge is digital transformation, the solution is TRooTech and nothing less.

Please visit our website www.trootech.com 

LinkedIn profile https://www.linkedin.com/company/trootech

About the Role:

We are seeking a results-driven Digital Marketing Executive – SEO with strong expertise in Global SEO strategy and experience executing high-impact digital campaigns in cutting-edge tech domains such as Blockchain, Salesforce, and AI/ML. The ideal candidate will possess excellent communication skills, a deep understanding of technical and content-driven SEO, and a proven track record of delivering measurable growth through data-driven digital strategies.

Key Responsibilities:

• Develop and implement scalable SEO strategies to increase global organic visibility and traffic.
• Conduct in-depth keyword research, competitor analysis, and site audits tailored to international markets.
• Optimize website architecture, internal linking, and technical SEO elements for multilingual and multi-regional websites.

Content & Campaign Management:

• Collaborate with content creators to align SEO best practices with engaging, high-ranking content.
• Run targeted digital campaigns focused on Blockchain, Salesforce, and AI/ML products or services.
• Coordinate with cross-functional teams (product, sales, dev) to align digital marketing goals with business objectives.

Performance Monitoring & Reporting:

• Monitor key performance indicators (KPIs) including traffic growth, bounce rates, page rankings, conversion rates, and ROI.
• Utilize tools like Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console for performance tracking.
• Prepare detailed performance reports and provide strategic insights for continual improvement.

Key Performance Indicators (KPIs):

• Increase in organic traffic (monthly/quarterly growth targets).
• Improvement in global keyword rankings (by region and by product line).
• Lead generation and conversion rates from SEO-driven campaigns.
• ROI on campaigns in Blockchain, Salesforce, and AI/ML domains.
• Bounce rate reduction and engagement metrics improvement.
• SEO impact on MQL/SQL pipeline contribution.

Requirements:

• Minimum 4 years of SEO/digital marketing experience in a B2B IT environment.
• Strong expertise in technical SEO, content SEO, and global search engine optimization.
• Experience running performance-based digital campaigns in Blockchain, Salesforce, and AI/ML domains.
• Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
• Exceptional verbal and written communication skills.
• Analytical mindset with a strong focus on KPIs and ROI.