Search Engine Marketing (SEM) Manager

About DotFun
dotfun is a growth partner for B2B and tech-forward brands. We blend performance marketing with crisp operations and creativity to deliver measurable results across paid media. The Search Engine Marketing Manager will be responsible for developing, implementing, and managing our clients’ SEM/CRO initiatives to increase brand awareness, drive traffic, and generate qualified pipeline. Our work spans multiple platforms, including Google, Microsoft, and paid social channels. We take pride in being a lean, innovative, and passionate team.

The Role
You’ll own search engine marketing for B2B clients - planning, launching, and scaling ROI-positive programs across Google Ads and Microsoft Advertising. Expect full-funnel lead gen with tight attribution, rigorous testing, and clear reporting to pipeline and revenue. Paid social experience is a plus; but this role is primarily SEM. As the owner of one of the most important performance marketing channels, you'll have a significant impact on the client's business growth. This role involves both daily campaign management and long-term strategic planning and forecasting. As the channel expert, you will be the go-to person for all paid search matters.

Initially in-office for 1–2 months in Bangalore or Ahmedabad, hours 9 AM–5 PM local time. Afterwards, fully remote, primarily working on IST. Two syncs per week with the lead in the US time zone are required; other communication will be handled asynchronously via Discord.

What you’ll do

• Understand clients' businesses, industries, and objectives, and strategically run ROI-driven Search Engine Marketing campaigns on Google and Microsoft Ads.
• Oversee media campaigns, including paid search and display forecasting, strategy, execution, optimization, and measurement.
• Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more.
• Relentlessly test new segments, strategies, and messaging, as well as working with the web team to coordinate tests for on-site optimizations.
• Report key learnings and major takeaways to internal and external stakeholders.

Who you are

• Bachelor’s degree or equivalent experience in marketing, advertising, economics, or analytics
• 4-5 years of B2B SEM experience required, knowledge of paid social platforms a plus
• Hands-on experience executing and optimizing direct response campaigns through keyword footprint, bidding, experience testing, and targeting.
• Experience with running A/B split tests, calculating significance, tracking results, summarizing findings, and iterating on new ideas.
• Prior team lead experience not necessary but a Plus.
• Exhibits accountability for the measurable success of programs.
• Passion for technology, marketing and its influence on consumer behavior.
• Strong communication, analytical skills and a proven ability to communicate with senior management.
• Must be detail-oriented, very organized, a multi-tasker and able to work well under pressure.
• Stays up to date on new changes in the industry and actively reads several blogs.
• Professional, dependable, solid work ethic.
• Self-motivated.

What we offer

• Competitive base salary: ₹75,000 – ₹1,25,000 per month, depending on experience
• Performance-based contract bonus or commission
• Exposure to multiple ad platforms, analytics, and automation tools
• Learning on the job under an experienced digital marketing lead

Job Type: Full-time

Pay: ₹75,000.00 - ₹125,000.00 per month

Benefits:

• Flexible schedule

Ability to commute/relocate:

• Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• B2B SEM: 2 years (Preferred)

Language:

• English (Required)

Work Location: In person