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Job Title: Salesforce Executive Director & Business Head 📍 Location: Mumbai 👥 Team Size: 10–15 Members (Expanding to 20+) 🏢 About Social Beat Social Beat is one of India’s leading digital growth partners, working with top brands across sectors to scale their performance through digital marketing and martech. Social Beat is part of Cheil Worldwide , a company in the Samsung Group . As a Salesforce Crest Partner , we deliver cutting-edge solutions using Marketing Cloud and Data Cloud to power personalized, scalable, and ROI-driven campaigns. 🎯 About the Role We are looking for a Salesforce Executive Director & Business Head to lead and scale Social Beat’s Salesforce-powered marketing automation practice. This role combines business ownership, client success, and platform leadership with a focus on growth across both India and global markets. 🔝 Top 5 Priorities Scale the Salesforce Practice P&L Own revenue and profitability for the Salesforce vertical, with a strong focus on Marketing Cloud and Data Cloud solutions Develop scalable offerings for both enterprise and mid-market clients Build repeatable frameworks and playbooks to accelerate client onboarding and results Lead the Team to Ensure High Client Delight Manage a high-performing team of 20+ specialists across campaign ops, journey building, automation, and analytics Deliver execution excellence through process governance, QA, and strategic input Ensure strong platform utilization and measurable impact for clients Expand into Adjacencies in Marketing Automation Broaden offerings to include WhatsApp, push, SMS orchestration, and integrations with CDPs and other martech tools Identify emerging trends and proactively pitch automation-first marketing strategies Strengthen Relationships with Salesforce AEs Deepen engagement with Salesforce Account Executives and Partner Managers to co-pitch and implement client projects Represent Social Beat in key Salesforce forums and business development conversations Align closely with Salesforce sales teams to become their go-to implementation partner for India and APAC Expand Global Partnerships & Delivery Develop relationships with global clients and partners to take Social Beat’s Salesforce capabilities international Build delivery infrastructure and playbooks for servicing global marketing automation projects Collaborate with international agencies and partner networks to scale cross-border execution 🧠 Key Responsibilities Platform Strategy & Execution Be the go-to expert in Marketing Cloud (Journey Builder, Automation Studio, Contact Builder) and Data Cloud Drive platform adoption and guide complex implementations end-to-end Continuously improve campaign design, segmentation strategies, and automation flows Client Engagement & Growth Act as strategic partner for key accounts, aligning automation efforts with marketing goals Identify and lead up-sell/cross-sell efforts across verticals and industries Partner with growth and media teams internally to deliver integrated performance solutions Team Leadership & Operations Build team capability through structured onboarding, training, and skill development programs Ensure timely and high-quality execution of omnichannel campaigns and reporting Optimize resourcing, QA, and delivery governance ✅ Requirements 10+ years in digital marketing/martech with 5+ years of hands-on experience in Salesforce Marketing Cloud Strong knowledge of: ▪ Journey Builder ▪ Automation Studio ▪ Contact Builder ▪ Data Cloud: Identity resolution, segmentation, ingestion Experience managing large teams and leading delivery across multiple clients Excellent client-facing, stakeholder management, and cross-functional collaboration skills Prior exposure to the Salesforce ecosystem and partnerships is a strong plus 🌟 Nice to Have Salesforce certifications ( Marketing Cloud Consultant , Data Cloud Specialist ) Experience in a digital agency or tech consultancy Exposure to international client delivery and global martech ecosystems 🚀 Why Join Social Beat? Lead the Salesforce marketing automation practice at a Crest Partner agency Scale a P&L unit with high visibility and global potential Collaborate with Salesforce AEs and international partners to drive enterprise transformation Be part of a fast-moving, future-ready martech environment Show more Show less
