Salesforce Business Head

Job Title: Salesforce Executive Director & Business Head

Location:

Team Size:

🏢 About Social Beat

Cheil Worldwide

Salesforce Crest Partner

🎯 About the Role

Salesforce Executive Director & Business Head

🔝 Top 5 Priorities

1. Scale the Salesforce Practice P&L

• Own revenue and profitability for the Salesforce vertical, with a strong focus on Marketing Cloud and Data Cloud solutions
• Develop scalable offerings for both enterprise and mid-market clients
• Build repeatable frameworks and playbooks to accelerate client onboarding and results

1. Lead the Team to Ensure High Client Delight

• Manage a high-performing team of 20+ specialists across campaign ops, journey building, automation, and analytics
• Deliver execution excellence through process governance, QA, and strategic input
• Ensure strong platform utilization and measurable impact for clients

1. Expand into Adjacencies in Marketing Automation

• Broaden offerings to include WhatsApp, push, SMS orchestration, and integrations with CDPs and other martech tools
• Identify emerging trends and proactively pitch automation-first marketing strategies

1. Strengthen Relationships with Salesforce AEs

• Deepen engagement with Salesforce Account Executives and Partner Managers to co-pitch and implement client projects
• Represent Social Beat in key Salesforce forums and business development conversations
• Align closely with Salesforce sales teams to become their go-to implementation partner for India and APAC

1. Expand Global Partnerships & Delivery

• Develop relationships with global clients and partners to take Social Beat’s Salesforce capabilities international
• Build delivery infrastructure and playbooks for servicing global marketing automation projects
• Collaborate with international agencies and partner networks to scale cross-border execution

🧠 Key Responsibilities

Platform Strategy & Execution

• Be the go-to expert in

  Marketing Cloud

  (Journey Builder, Automation Studio, Contact Builder) and

  Data Cloud

• Drive platform adoption and guide complex implementations end-to-end
• Continuously improve campaign design, segmentation strategies, and automation flows

Client Engagement & Growth

• Act as strategic partner for key accounts, aligning automation efforts with marketing goals
• Identify and lead up-sell/cross-sell efforts across verticals and industries
• Partner with growth and media teams internally to deliver integrated performance solutions

Team Leadership & Operations

• Build team capability through structured onboarding, training, and skill development programs
• Ensure timely and high-quality execution of omnichannel campaigns and reporting
• Optimize resourcing, QA, and delivery governance

✅ Requirements

• 10+ years in digital marketing/martech with 5+ years of hands-on experience in

  Salesforce Marketing Cloud

• Strong knowledge of:
• ▪ Journey Builder
• ▪ Automation Studio
• ▪ Contact Builder
• ▪ Data Cloud: Identity resolution, segmentation, ingestion
• Experience managing large teams and leading delivery across multiple clients
• Excellent client-facing, stakeholder management, and cross-functional collaboration skills
• Prior exposure to the

  Salesforce ecosystem and partnerships

  is a strong plus

🌟 Nice to Have

• Salesforce certifications (

  Marketing Cloud Consultant

  ,

  Data Cloud Specialist

  )
• Experience in a digital agency or tech consultancy
• Exposure to international client delivery and global martech ecosystems

🚀 Why Join Social Beat?

• Lead the

  Salesforce marketing automation

  practice at a

  Crest Partner agency

• Scale a

  P&L unit

  with high visibility and global potential
• Collaborate with

  Salesforce AEs

  and international partners to drive enterprise transformation
• Be part of a

  fast-moving, future-ready martech

  environment