Sales Trainer

Job Description: Sales Trainer

Position Title: Sales Trainer

Department: Sales / Training & Development

Location: Thrikkakara, Kochi.

Reporting To: Sales Head / Training Manager

1. Position Overview

The Sales Trainer is responsible for developing, delivering, and evaluating training programs aimed at enhancing the skills, product knowledge, and performance of the sales team. The role ensures that all sales personnel are equipped with the tools, techniques, and knowledge required to achieve sales targets, improve customer experience, and maintain consistent brand standards.

2. Key Responsibilities

A. Training Development & Delivery

• Develop, update, and deliver training modules on sales techniques, product knowledge, customer handling, market trends, and company policies.
• Conduct onboarding training for new sales recruits and continuous skill-upgradation programs for existing staff.
• Use a mix of classroom, virtual, and on-the-job training techniques to maximize learning effectiveness.
• Prepare training materials, handouts, presentations, and manuals.

B. Performance Monitoring & Coaching

• Conduct periodic performance evaluations of sales staff to identify individual and team training needs.
• Provide one-on-one coaching, field visits, and mentoring to improve on-ground performance.
• Monitor sales pitch quality, customer interactions, and adherence to sales processes.

C. Training Planning & Coordination

• Develop annual training calendars in coordination with the Sales and HR departments.
• Coordinate with product teams, marketing teams, and management to ensure content accuracy.
• Maintain detailed training records, attendance, and progress reports.

D. Reporting & Analytics

• Track training effectiveness through assessments, feedback forms, and performance improvements.
• Prepare monthly and quarterly training MIS reports for management review.
• Recommend improvements to sales processes based on training observations.

E. Additional Responsibilities

• Stay updated on market trends, competitor activities, and modern sales methodologies.
• Support the rollout of new products, schemes, and sales initiatives through customized training.
• Assist in development of e-learning content and digital training resources.

3. Skills and Competencies Required

• Strong communication and presentation skills.
• Excellent coaching, mentoring, and motivational capabilities.
• In-depth knowledge of sales techniques, retail channels, and customer psychology.
• Ability to simplify complex concepts and train diverse teams.
• Good analytical skills to assess performance gaps.
• Proficiency in MS Office and digital training tools (Zoom, LMS, PPT, etc.).

4. Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 3–7 years of experience in sales training, sales operations, or a similar role.
• Experience in the relevant industry (FMCG, steel, manufacturing, retail, etc.) is an added advantage.
• Certification in training or sales coaching is preferred.

5. Key Performance Indicators (KPIs)

• Training completion rates and schedule adherence.
• Improvement in sales team performance post-training.
• Quality of training materials and participant feedback scores.
• Reduction in repeat errors and process deviations.
• Increase in product knowledge test scores.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person