Sales Specialist

Sales Specialist

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Role Overview

The Sales Specialist serves as a trusted advisor to schools, training centers, and educational institutions, helping them adopt and integrate Edusap technology for improved operations, data-driven decision-making, and productivity.

This role combines consultative selling with technical product expertise, guiding prospects from interest to active trial, and ensuring a smooth handover to the Support & Retention team for conversion and long-term success.

Key Responsibilities

1. Consultative Engagement

• Engage with decision-makers (principals, school owners, department heads) to understand their operational challenges and tech adoption readiness.
• Advise on how Edusap’s platform can address specific needs, streamline processes, and improve outcomes.
• Position Edusap not just as a product, but as a long-term operational partner.
  

2. Demo Delivery & Trial Activation

• Deliver structured, needs-based demos using the approved sales pitch deck and platform tour.
• Tailor each demo to the institution’s context, highlighting relevant features and benefits.
• Guide prospects in selecting the right plan (Basic, Standard, Premium) based on needs and scale.
• Push qualified prospects to initiate a live trial, ensuring proper onboarding handover.
  

3. Sales Process Management

• Maintain accurate CRM records for all interactions, next steps, and follow-ups.
• Conduct timely follow-up calls/emails to address objections and move prospects closer to trial activation.
• Share field feedback with marketing and support teams for campaign and onboarding improvement.
  

4. Quality & Performance Oversight

• Participate in regular audits of demo recordings to self-assess and improve delivery.
• Implement feedback from the Sales & Marketing Manager to refine the consultative approach, objection handling, and value communication.

Skills & Capabilities Required

• Strong consultative communication skills — ability to uncover pain points and connect them to tech solutions.
• Clear understanding of school operations, academic processes, and administrative workflows.
• Proficiency in delivering structured, engaging demos with a mix of product and problem-solving focus.
• Comfort with CRM tools, structured reporting, and digital communication channels.
• Skilled in objection handling and guiding decision-makers toward tech adoption.
• Open to feedback and capable of improving demo and consultative approach through audits and training.
• Collaborative mindset — works closely with marketing, pre-sales, and support teams to ensure lead-to-trial success.