Role Coverage:
PAN India Industry:
Sales & Marketing Business Development Job Type:
Full-Time & On-Site Experience Required:
Minimum 4-5 Years About the Role
Requirement of an experienced and result-oriented
Sales & Marketing Head
to lead our PAN India sales and marketing operations. The role demands strong leadership capabilities with proven expertise in Brand Development, B2B Sales, Modern Trade, General Trade, and Corporate Sales
. This senior leadership position is responsible for driving revenue growth, strengthening brand presence, expanding market reach, and building a scalable sales and marketing ecosystem across India. Key Responsibilities
Sales Leadership & Strategy
- Design and execute PAN India sales strategies aligned with organizational goals.
- Drive revenue growth across
B2B, General Trade, Modern Trade, and Corporate Sales
channels. - Define sales targets according to and ensure achievement of monthly, quarterly, and annual objectives.
- Identify new markets, business opportunities, and channel expansion initiatives.
Marketing & Brand Development
- Lead brand positioning, visibility, and market penetration initiatives.
- Plan and execute integrated marketing strategies across online and offline platforms.
- Strengthen brand presence across trade channels, distributors, and corporate clients.
- Coordinate with marketing teams and external agencies for campaigns, promotions, and product launches.
Channel & Trade Management
- Develop and manage distributor, dealer, and channel partner networks.
- Handle Modern Trade negotiations including onboarding, pricing, and promotions.
- Expand General Trade coverage and improve market penetration.
- Manage key corporate accounts and establish long-term strategic partnerships.
Team Leadership & Management
- Build, lead, and mentor PAN India sales and marketing teams.
- Monitor team performance, productivity, and training needs.
- Establish robust sales processes, reporting structures, and performance metrics.
Business Planning & Reporting
- Prepare sales forecasts, budgets, and long-term growth plans.
- Analyse market trends, competitor activity, and customer insights.
- Present periodic MIS and performance reports to senior management with actionable insights.
KPIs & Performance Metrics
The Sales & Marketing Head will be evaluated on performance metrics aligned with revenue growth, profitability, brand strength, and operational excellence.
Revenue & Sales Growth
- Achievement of monthly, quarterly, and annual sales targets (PAN India).
- Year-on-year revenue growth across all sales channels.
- Growth in Average Order Value (AOV) and repeat business.
- New customer acquisition and key account onboarding.
Channel Performance
- Expansion and productivity of distributor and dealer networks.
Modern Trade:
- New account onboarding.
- Shelf presence, visibility, and promotional effectiveness.
General Trade:
- Market coverage, outlet penetration, and beat productivity.
Corporate Sales:
- Number of active corporate accounts.
- Revenue contribution from institutional and corporate clients.
Brand & Marketing Performance
- Improvement in brand awareness and market visibility.
- Effective execution of marketing campaigns within approved budgets.
- ROI on marketing and promotional spends.
- Successful execution of product launches and branding initiatives.
Team & Leadership Performance
- Sales team target achievement ratio.
- Attrition rate and team stability.
- Training, mentoring, and capability development.
- Timely hiring and onboarding across regions.
Market Expansion & Strategy
- Entry into new geographies and customer segments.
- Strategic partnerships and alliances.
- Competitor benchmarking and market intelligence reporting.
Process, Governance & Reporting
- Accuracy and timeliness of sales forecasts and MIS reports.
- Compliance with pricing, discounting, and approval frameworks.
- Implementation of standardized sales processes and SOPs.
- Cross-functional coordination with finance, operations, and supply chain teams.
Performance Expectations (First 12 Months)
First 45 Days
- Gain complete understanding of products, markets, and internal processes.
- Review existing sales structure, distributors, and performance levels.
- Present a comprehensive PAN India sales and marketing growth roadmap.
Within 3 Months
- Stabilize sales operations and improve channel productivity.
- Strengthen brand visibility in key markets.
- Deliver measurable improvement in sales performance and pipeline quality.
Within 12 Months
- Achieve sustained revenue growth and increased market share.
- Build a high-performing, accountable sales and marketing team.
- Establish scalable systems and processes for long-term business growth.
Required Skills & Qualifications
- Minimum
4-5 years
of experience in Sales & Marketing leadership roles. - Strong exposure to
Brand Development, B2B Sales, Modern Trade, General Trade, and Corporate Sales
. - Proven success in achieving PAN India sales targets.
- Excellent leadership, negotiation, and communication skills.
- Strategic mindset with strong execution capability.
- Willingness to travel extensively across India.
Preferred Candidate Profile
- Experience managing multi-channel sales environments.
- Strong network with distributors, modern trade buyers, and corporate decision-makers.
- Ability to perform in a fast-paced, growth-driven organization.
- Entrepreneurial mindset with ownership of targets and outcomes.
What We Offer
- Competitive compensation ( based on experience and capability).
- Senior leadership role with PAN India exposure.
- Opportunity to build and scale a national brand.
- Performance-driven career growth within the organization.
