E Commerce Manager

Ecommerce Manager Roles & Responsibilities

Strategy & KPISetting

• Define ecommerce strategy aligned with company goals (revenue, margin, customer growth).
• Set, track, and report on key metrics: Conversion Rate (CR), Average Order Value (AOV), Customer Lifetime Value (CLV), traffic, bounce rate etc.

Website / Platform Management & Optimization

• Oversee product listings, categories, pricing and ensure inventory accuracy.
• Ensure user experience is smooth: website speed, mobile responsiveness, checkout flows, navigation etc.
• Perform regular audits of website for bugs, usability issues, content consistency.

Marketing, Promotions & Merchandising

• Plan and execute digital marketing campaigns (SEO, PPC, email, social) to drive traffic and sales.
• Coordinate product launches, promotions / discounting, merchandising calendar.

Data Analysis & Optimization

• Regularly analyse sales data, customer behavior, and site metrics to find growth/leakage points
• Run A/B tests / conversion rate optimization to improve performance of site funnels etc.

Operations & Fulfillment

• Manage order processing, logistics, shipping, returns to ensure customer satisfaction.
• Monitor inventory, coordinate restocking, ensure stock levels are aligned with campaigns & demand forecasts.

CrossFunctional Collaboration & Team Leadership

• Work with Marketing, IT/Dev, Customer Service, Product, Logistics etc. to align efforts.
• Lead/mentor a small team (or more), delegate tasks, set priorities.

Budgeting, Planning & Vendor / Tech Management

• Manage ecommerce budget: marketing spends, platform/tech costs, forecasting revenue & expenses.
• Work with external vendors/partners (platforms, payment gateways, fulfilment, tech agencies) for integrations, improvements etc.

Customer Experience & Retention

• Ensure high quality content (product descriptions, images), consistent brand voice.
• Handle customer feedback/complaints via CS, ensure returns/refunds are managed smoothly.
• Drive retention through loyalty programs, email/CRM personalization etc.