E Commerce Manager

Job Title:

Department:

Position Overview

• Manage and scale end-to-end e-commerce operations for Estele’s D2C business.
  
• Drive growth across the company’s website and marketplaces (Flipkart, Myntra, Amazon, etc.).
  
• Handle 1 crore+ monthly digital revenue.
  
• Lead a full-stack digital commerce team — covering catalog, marketing, operations, and analytics.
  
• Strong understanding of consumer behavior, merchandising, storytelling, and digital analytics.
  

Key Responsibilities & Expectations

1. D2C E-commerce Strategy & Revenue Growth

• Own and grow Estele’s D2C website channel.
  
• Plan and execute digital sales campaigns to increase revenue and conversions.
  
• Manage complete website operations — product uploads, checkout flows, and performance integrations.
  
• Run A/B tests, personalization, bundling, and loyalty promotions.
  
• Focus on conversion rate optimization (CRO) and bounce rate reduction.
  
• Collaborate with creative, tech, and marketing teams to enhance user experience.
  

2. Catalog Management & Marketplace Coordination

• Lead catalog operations including taxonomy, listings, and product data enrichment.
  
• Coordinate with internal teams and partners (Amazon, Flipkart, Myntra) for stock, pricing, and visuals.
  
• Ensure listing accuracy and compliance with brand and platform guidelines.
  

3. Performance Marketing & Retention

• Collaborate with marketing teams for ROAS-driven campaigns (Meta, Google, influencers, affiliates).
  
• Map the full customer journey — acquisition to retention.
  
• Manage CRM campaigns via Klaviyo, WebEngage, or similar tools across Email, WhatsApp, and Push.
  

4. Operations & Fulfillment

• Oversee the full order lifecycle — from placement to delivery.
  
• Coordinate with warehouse and logistics to maintain SLAs and minimize returns.
  
• Manage reverse logistics and order tracking to ensure profitability.
  

5. Analytics, Financial Planning & Reporting

• Own the e-commerce P&L and track revenue, spends, returns, and margins.
  
• Develop dashboards using Google Looker Studio or Power BI.
  
• Forecast and monitor KPIs — CAC, CLTV, repeat rate, inventory turnover, and profitability.