Sales Manager - STG (New Equipment Sales)

Location: Delhi

The Sales Manager will be responsible for driving sales growth of Steam Turbine Generators (STG) from the Bengaluru business unit for the Northern Region of India. The role involves bid estimation, business development, market intelligence, and end-to-end sales management, ensuring order booking targets are achieved with defined margins. The Sales Manager will manage the full sales cycle, from lead generation and bid preparation to deal closure and customer satisfaction, while working closely with internal teams and external stakeholders.

Job Responsibilities

• Develop and execute sales strategies and plans for key accounts to meet personal and team sales targets.
• Maintain detailed profiles on key customers, including customer capacity, process information, products used, demand volumes, competitor share information, expansion plans, and organizational structure.
• Track upcoming projects and enquiries; provide budgetary bid support.
• Conduct presentations and meetings with customers, highlighting USPs in tenders.
• Generate inquiries, identify opportunities, and propose suitable STG solutions.
• Manage bid & tender evaluation, budgetary bid preparation, and coordinate technical bid approvals with Engineering.
• Ensure smooth handover of orders to the projects team and provide timely support during execution, including payment follow-up.
• Coordinate with bid/engineering teams on current and emerging technology changes.
• Monitor market trends, competitor activities, and technology developments.
• Prepare sales reports, forecasts, and MIS for management review.
• Develop and maintain strong relationships with key accounts and stakeholders.
• Support business development initiatives to enhance market share.
• Collaborate with marketing, product development, and service teams to align sales strategies with business goals.

Key Competencies Required

• Strong technical understanding of steam turbines and fundamentals of thermodynamics.
• Ability to effectively communicate with internal stakeholders, including Head of Sales (technical risk), Commercial Manager (commercial risk), and Project Management (execution support).
• Proven capability to coordinate with global sales and application teams for product details, specifications, and bid support.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and problem-solving abilities with focus on risk evaluation.
• High degree of customer orientation, relationship management, and business acumen.
• Willingness to travel extensively across assigned regions.

Skills Required

• Proven track record of achieving sales targets and driving revenue growth.
• Excellent coordination, organization, and communication skills in a highly dynamic environment.
• Strong project management skills.
• Ability to build and maintain strong client relationships.
• Proficiency in analyzing information and developing effective strategies.
• Self-motivated and target-driven, with strong attention to detail and ownership.
• Exceptional communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Proficiency in CRM software and the MS Office Suite.

Qualification & Experience

• Bachelor’s degree in Engineering (Mechanical/Industrial) or a related field.
• An MBA in Marketing/Sales is an added advantage.
At least 10 -15 years of related experience with a proven track record in the sales of steam turbines / power equipment / capital goods sales.