Sales Manager

About Us:

We are an established EdTech company focused on risk and forensic accounting education, offering globally recognized certification programs such as CAMS, CFE and CIA. Since 2012, we have trained thousands of professionals worldwide!

Role Overview:

lead generation and conversion strategy

Key Responsibilities:

Lead Generation & Conversion

• Meeting daily targets of lead generation through various channels.
• Initiate follow-ups via phone, WhatsApp, LinkedIn, and email to nurture and qualify leads.
• Identify lead temperature (hot, warm, cold) and move qualified prospects down the sales funnel.
• Convert high-intent leads through persuasive communication and objection handling.

Admissions Counselling

• Handle inbound and outbound student inquiries through calls, WhatsApp, and emails with prompt, consultative communication.
• Understand student profiles, career aspirations, and backgrounds to recommend the most suitable programs.
• Conduct in-depth telephonic or face-to-face counselling sessions to guide students through program selection.

Sales Funnel & CRM Management

• Maintain detailed records of leads, conversations, and follow-up actions using CRM software 
• Track and report key performance metrics (calls made, leads generated, conversions, revenue pipeline).

Collaboration & Strategy

• Collaborate with the marketing team to align lead generation strategies with ongoing campaigns.
• Conduct competitor research and stay updated with trends in EdTech and professional learning.

Target Achievement

• Consistently meet or exceed monthly targets for lead generation, counselling sessions, and student enrollments.

Skills & Qualifications:

Must-Have

• 3–5 years of experience in admissions, cold calling, tele-sales, or inside sales (preferably in EdTech).
• Bachelor’s degree (Commerce, Business, Marketing, or Education preferred).
• Excellent communication, persuasion, and relationship-building skills.
• Experience working with CRM platforms and managing sales/admission funnels

Personal Attributes:

• Highly motivated, resilient, and performance-driven.
• Strong time-management and multi-tasking skills.
• Flexible, good interpersonal skills and 

  problem solver

• No excuse-only performance based approach

What We Offer:

• Competitive salary + performance-linked incentives (for leads and conversions).
• Career growth opportunities in a mission-led EdTech environment.
• Access to training, mentorship, and industry exposure.
• Supportive work culture with team-building activities and learning sessions.