Sales Manager

Job Title: Sr. Territory Sales Manager / Area Sales Manager – Large Kitchen Appliances

Location:

Company:

Experience Required:

Role Overview

We are looking for a dynamic Senior TSM / ASM to lead and scale up our Large Kitchen Appliances business in Mumbai. The role demands strong expertise in channel development, market expansion, and category performance management.

This is a high-impact role for professionals passionate about shaping modern kitchens across India through innovation, strategy, and robust execution.

Key Responsibilities

Channel Development & Expansion

• Identify, appoint, and onboard capable distributors and sub-dealers in targeted geographies
• Strengthen presence in GT, modern retail, and kitchen specialty outlets
• Ensure the deployment of brand visibility elements and merchandising support
• Drive market activations, CP meets, BTL campaigns, and local brand-building initiatives
• Expand reach across Mumbai through numerical and weighted distribution growth

Sales & Business Delivery

• Drive monthly, quarterly, and annual sales targets across product categories
• Execute phased order planning to ensure smooth sell-in and sell-out
• (10% by 7th, 25% by 14th, 40% by 21st, 100% by month-end)
• Maximize premium product contribution to total sales
• Partner with architects, builders, and designers for project-based business opportunities
• Monitor and improve overall channel health and profitability

Operational Excellence

• Collaborate with supply chain, finance, and commercial teams for seamless operations
• Monitor stock levels, liquidation, and forecasting accuracy
• Ensure adherence to service SLAs, support issue resolution, and track customer satisfaction
• Lead execution of sales tools like Field Assist, Dealer Portal, Leaderboard, and Training Platforms

Team & People Development

• Guide, train, and motivate off-role sales promoters and front-line team
• Ensure skill development and product knowledge alignment with company goals
• Conduct performance reviews of channel partners and team members

Market Intelligence & Strategic Inputs

• Analyze market trends, competitor activity, and customer feedback
• Share monthly insights and strategy recommendations with leadership
• Identify new product or placement opportunities for business growth

Key Success Metrics

• Channel-wise Sales Achievement (% vs Target)
• Sales Growth in the Region (YoY)
• Premium Product Mix & Penetration
• Active Retail Network Expansion
• ROD Reduction & Collection Efficiency
• Activation Execution & Market Coverage
• Team Engagement & Training Compliance

Ideal Candidate Profile

• 4–10 years of experience in channel sales within Large Kitchen Appliances, Consumer Durables, or Electrical Products
• Strong exposure to the Mumbai market and established trade relationships
• Hands-on experience in managing primary & secondary sales
• Graduate (MBA preferred)
• Strong analytical, interpersonal, and execution skills