Sales Manager - Alcoholic Beverages

Job Description

Sales Manager – Alcoholic Beverages 📍 Location: Mumbai, Andheri | Full-Time About NGS Beverages: NGS Beverages is a premium importer and distributor of high-quality international alcoholic brands , with a growing presence in the Indian market. Our portfolio includes distinctive German and European products , carefully selected for India’s evolving premium beverage segment. The Role: We are seeking a driven and experienced Sales Manager to lead and expand sales of our alcoholic beverage portfolio across both on-premise (restaurants, bars, hotels) and off-premise (retail, distributors, trade) channels. This is a sales-first, high-ownership role , requiring hands-on execution, strategic thinking, and close coordination with internal teams. You’ll be working across sales, distributor management, and channel expansion, playing a critical role in the commercial growth of the business. Key Responsibilities: Drive primary and secondary sales across on-premise and off-premise channels Appoint, manage, and develop strong relationships with distributors and retail partners Develop and execute sales strategies , pricing models, and promotional plans Coordinate with logistics to ensure product availability and timely fulfillment Work closely with the marketing team on visibility, promotions, and trade events Ensure all partners operate within regulatory frameworks and licensing norms Conduct regular market visits to assess performance and capture insights Report on sales performance, forecasts, and market feedback What We’re Looking For: ✔️ 4–7 years of sales experience in alcoholic beverages or premium FMCG ✔️ Proven success managing on-trade and off-trade accounts ✔️ Strong distributor network and understanding of alcohol industry dynamics ✔️ Excellent negotiation, relationship management, and reporting skills ✔️ Ability to travel and work in a fast-paced, entrepreneurial setup What We Offer: Opportunity to work with premium international brands A fast-scaling company with room for growth and leadership Dynamic, ownership-driven work culture Competitive compensation Show more Show less