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Job Description

๐Ÿ” Objective: To achieve Primary & Secondary sales targets, improve market reach, and drive visibility and merchandising excellence through a team of Sales Officers. ๐Ÿ“Œ Key Responsibilities: 1. Sales Plan Execution Deliver volume, GR, and NR targets. Optimize Sales Officer routes and track brand-wise/pack-wise performance. 2. Customer & Relationship Management Build strong trade relationships and resolve retail issues efficiently. 3. Market Expansion & Penetration Open new outlets, support with visibility assets, and increase numeric & weighted distribution. Push SKU penetration and maximize outlet billing. 4. Market Execution & Visibility Implement trade schemes and ensure asset placement as per guidelines. Improve outlet execution KPIs and visibility scores. 5. People Management Conduct OJT with SOs. Lead performance reviews and ensure strict adherence to PJPs. Develop off-roll SOs via mentoring and tracking. 6. Budget & Claims Management Propose and track trade investments. Review and validate retail claims within budget limits. 7. Distribution & Asset Management Monitor company asset compliance. Ensure effective usage of DMS for real-time operations and distributor ROI. ๐Ÿ’ก Required Soft Skills: Effective Communication & Negotiation Strong Distributor & Retail Network Knowledge Relationship Building & Team Collaboration Leadership and Business Development Acumen Show more Show less

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