Sales Director

Our client company is a leading manufacturer and innovator in aerial work platforms (AWP/MEWP). In recent years, the company has significantly accelerated its overseas expansion, establishing a global footprint with more than 10 overseas subsidiaries, including two overseas manufacturing bases. Its products are now widely distributed across Southeast Asia, India, Australia, the Middle East, South America, and Europe, supporting customers with localized sales and service capabilities.

Within the global access equipment industry, the company holds a strong market position, ranking among the global top 10 manufacturers by MEWP sales and being listed among the world’s top 50 construction equipment OEMs, reflecting its growing international influence and competitiveness in the sector.

Key Accountabilities & Responsibilities

• Responsible for developing & tracking sales leads, converting sales opportunities, business negotiation, signing and fulfilling sales contracts, order delivery and after-sales support in the region; responsible for CRM system management and maintaining regional customer relations.
• Achieve monthly, quarterly and annual sales revenue and payment collection targets in the region; responsible for regional receivables management and overdue accounts follow-up and risk management.
• Responsible for regional weekly, monthly, quarterly, annual plan formulation, implementation and review summary, regularly report business progress, and put forward business improvement measures.
• Responsible for the development of new markets and new customers in pan India, including dealers, lessors, key project development and maintenance of old customers & improve market share of existing channels.

Experience and Qualifications

Key attributes:

• 15+ years relevant experience of sales in the MEWP industry or similar.

• A strong commercial background involving marketing, direct sales, sales and channel management, contract negotiation, development of pricing strategies, key account management.

• A history of growing sales, margin and market share

• Strong commercial background in the MEWP sector or related sectors

• A passion for new products and the MEWP industry generally

• Established network within the territory

• Demonstrated ability to successfully launch new products and build profitable income streams.

• Ability to identify new product opportunities and work with customers to position our company as their partner of choice.

• A team player able to work well with the technical team to prioritize projects and accelerate time to market for new products.

• A “self-starter” able to work remotely with the support of the regional office. • Good knowledge of relevant CRM processes

• Fluent English. Chinese is preferable.

• Ability and willingness to travel frequently when necessary