Sales Development Representative (SDR) – Enterprise Account Focus

About Us:

Apty is a rapidly scaling SaaS company helping global enterprises accelerate software adoption and digital transformation. With teams across India and the USA, we are building an AI-first Digital Adoption Platform that simplifies user experience, improves productivity, and reduces support overhead. We're on a mission to build a high-performance and people-centric culture that celebrates innovation, diversity, and growth.

Trusted by millions of users worldwide, including Fortune 1000 Companies, Apty empowers employees to excel in their roles by promoting engagement and enhancing data hygiene.

Role Overview:

Join a high-impact sales development team focused on quality over quantity. You'll drive pipeline through strategic, account-based prospecting, targeting enterprise deals valued at $15K–$50K+, not transactional quotas.

Key Responsibilities:

• Strategic Account Prospecting:

  Manage 150 named accounts with deep research, avoiding high-volume, low-quality tactics.

• Multi-Stakeholder Outreach:

  Engage L&D, IT, and Business leaders in 1–2 month outbound cycles.

• Technology-Driven Triggers:

  Identify and act on digital transformation initiatives—especially ERP/CRM implementations (Oracle, Infor, Salesforce).

• Relationship-Led Selling:

  Build executive-level trust and rapport, not just meetings.

Success Metrics:

• MQLs:

  Minimum of 28 qualified leads per quarter.

• Conversion Rate:

  25% MQL to SAL conversion target.

• Account Penetration:

  100% monthly coverage of Tier 1 accounts.

• Meeting Quality:

  80%+ sales acceptance rate on booked meetings.

Ideal Candidate Profile

• Experience:

  3+ years in SDR or BDR roles; preference for enterprise or complex sales environments.

• Skills:

  Strong in account research, CRM usage (HubSpot/SFDC), email and LinkedIn outreach, and stakeholder mapping.

• Mindset:

  Thrives on research, personalization, and long-cycle sales. Prioritizes strategic impact over call volume.