Sales Development Representative

FARO Technologies, Inc. is continuing to develop new products that will revolutionize and disrupt the high-tech measurement and imaging industry. We are a global company traded on the NASDAQ stock exchange with a passion for excellence and success.

FARO has a culture of innovation and an absolute commitment to reliability at all touch points. We encourage employee success by offering excellent benefits and a variety of career and training opportunities. FARO is completely focused on simplifying processes through innovation, integrity, teamwork, accountability and a friendly work environment.

Scope:
Perform duties to provide Inside sales support for assigned geographic region, generate product demonstrations, maintain customer contact and generate revenues, working within the limits of standard or accepted practices.

This position requires you to be Located at Pune , Maharashtra

The Sales Development Representative (SDR) will be responsible for generating new business opportunities by proactively identifying and pursuing new prospects as well as fielding incoming leads. You will act as the first point of contact for potential customers by qualifying leads, scheduling product demos, and nurturing relationships. This role requires a strong ability to engage prospects, identify their pain points, and present FARO solutions that align with their business needs. The ideal candidate will have excellent communication skills, a hunter mentality, and a desire to contribute to the growth of a leading tech company.

Key Responsibilities:
Lead Qualification: Field incoming inbound leads from various sources (website inquiries, webinars, trade shows, etc.) and qualify them based on established criteria. Outbound Prospecting: Build lists and pursue new business opportunities through targeted outreach, including cold calling, email campaigns, and social media engagement. Customer Engagement: Initiate conversations with potential customers to understand their needs and pain points, and determine the best solution offering from FARO s portfolio. Lead Nurturing: Follow up on leads and build relationships with prospects over time, ensuring they are informed about our solutions and guiding them through the early stages of the sales funnel. Collaboration with Sales Team: Work closely with your assigned Account Managers and our web studio Application Specialists to ensure smooth transitions from qualified leads to sales opportunities, and contribute to pipeline growth. Product Knowledge: Stay up to date with FARO product offerings, features, and value propositions in order to effectively communicate with prospects and provide relevant solutions. CRM Management: Log and track all activities in Salesforce, including lead interactions, follow-ups, and status updates, to maintain an accurate pipeline. Sales Performance Metrics: Meet or exceed daily, weekly, and monthly goals for lead creation, activities, demos set, opportunity creation and other key performance indicators (KPIs). Market Research: Continuously identify and research potential new markets and industries within your assigned territories.

Qualifications :
Bachelor s degree in Business, Marketing, or a related field (or equivalent experience). 1-2 years of experience in sales development, lead generation, and cold calling. Passion for sales and a hunter mentality. Familiarity with the sales funnel and lead qualification methodologies (e.g., BANT, CHAMP) Strong interest in technology and an understanding of tech hardware/software products and solutions. Excellent verbal and written communication skills with a natural ability to engage and build rapport with prospects. Self-motivated with a strong desire to meet and exceed goals in a fast-paced environment. Experience with Salesforce CRM, Sales Engagement (or other cadencing tool), LinkedIn, Demand Base, 6Sense. Gong experience a plus. Strong organizational skills and attention to detail to manage lead pipelines and follow-up actions. Ability to work collaboratively in a team-oriented environment and adapt to changing priorities. A positive, results-driven attitude and a willingness to learn and grow in the sales field.