Sales Business Partner

The Senior Business Partner’s mission is to sign client contracts, typically upwards of €80m total contract value (TCV). The role is an executive level sales role with mandate to lead a cross functional team in pursuit of large and/or company strategic contracts.

In collaboration with the concerned Sales Channel, this mission includes joint sales planning, CXO relationship building, selling via any type of Business Development initiative, Sales Strategy Definition, Deal Qualification, High Level Deal Supervision, Deal Shaping (including strategy with key partners), Negotiating Internally (within the Orange Group) and Externally (towards the client), Writing the Proposal Executive Summary and potentially contributing to other key proposal deliverables, ultimately Closing the Deal in line with the investment committee mandate, and thereafter “Handing Over” to Post-Sales internally for contract delivery.

Build internal credibility

• Secure internal credibility in the person of the Business Partner, particularly vis-à-vis the Sales channel, Product BUs, GDO & Operations and Finance.
• This “deliverable” is absolutely critical vis-à-vis the existing Account Team.

Business Development

In collaboration with the sales channel:

• Joint sales planning, developing relationships with targeted clients/prospects
• Support/provide (if applicable) high level sales calls and consultative selling
• Develop and realize contact strategies towards client Board level management,
• Prepare client Total Cost of Ownership (TCO) economics analyses
• Pre-Qualification of a deal.

Deal Shaping

• As commercial deals are rarely static in terms of scope, the Business Partner is responsible for permanently shaping the scope of the deal commercially (Business Case) as part of the Sales Strategy vis-à-vis : the client, competitors, potential partners, subcontractors and internal suppliers (Sales Channel, CBU, Operations, Product, etc) and other internal stakeholders (Finance, Tax, Legal, Sourcing, etc)

Sales Strategy

• Responsible for development of a Winning Sales Strategy in collaboration with the core bid team and all internal stake holders that seduces and convinces the client.
• This deliverable includes writing a formal Sales Strategy (e.g. Target Commercial Scope, Value Proposition, Why Orange ?, Client Contact Strategy, Partnership Strategy, Competition Mitigation Strategy, High Level and Winning Price Strategy, Deal Critical Success Factors, etc.).
• The Sales Strategy is a “living” deliverable and is modified/updated by the Business Partner throughout the pre-sales cycle.
• The Senior Business Partner continually sells and communicates to the client/prospect in line with the Sales Strategy and continually communicates the Sales Strategy internally to all internal stakeholders, including Senior Management in order to secure internal alignment and buy-in to the target deal.

Deal Qualification

• Responsible for leading the formal qualification of the strategic deal. This includes managing the preparation and presentation of all formal Bid Process Qualification elements necessary in order for a good-quality DAC Go/No go decision to be made aligned with the .
• The Business Partner is responsible for re-invoking the DAC Go/No go process throughout the pre-sales cycle in light of any evolution which may render the original DAC Go/No go decision incomplete.

Deal Supervision -

In very close coordination with the Engagement Manager, the Business Partner manages the following throughout the deal:

• Creating and reporting to an internal Executive Sponsor and/or deal Executive Management Committee
• Creating and Managing a Core Bid Management Team typically including at least, the Account Manager, the Engagement Manager, the Solution Director, the Commercial Manager and the ABU/Post-Sales Representative
• Jointly animating the Bid Launch meeting with the Engagement Manager.

Ensuring strategic partners are engaged and committed in accordance with the deal strategy.

• Responsible for negotiation strategy with all key external partners.
• In coordination with the relevant supporting functions (Legal, Sourcing, GDO, …), the Senior Business Partner is responsible for the preparation and negotiation of all relevant deliverables to materialize the partnerships such as Scope Of Work papers, Letters of Intent, Memorandums of Understanding, Teaming Agreements, Non-Disclosure Agreements, etc.
• Define and realize a relationship strategy between the management of Orange Business and the management of all relevant and critical 3rd parties in order to secure alignment and executive engagement as necessary.

Negotiating Internally

• Define and lead execution of an internal negotiation strategy with the Management of all key internal stakeholders in order to secure alignment as necessary (a) to the Sales Strategy during pre-sales, and (b) to Contract delivery during post-sales.
• This includes successfully presenting the deal internally to and through all formal contract sign-off “gates” (e.g. Investment Committees) and obtaining a (“winning”) negotiation mandate from senior internal management.

Negotiating with the client

• Define a Negotiation Strategy and permanently ensuring that this strategy is understood and adhered to by all pre-sales or Management personnel engaged in client negotiation-contact during the bid.
• Negotiate with the client, in line with the company accorded negotiation mandate.
• Re-invoke the formal contract sign-off “gates” (e.g. Investment Committees) if the Business Partner anticipates a need to request redefinition of the negotiation mandate in view of negotiations.

Writing the Executive Summary

• Write the proposal Executive Summary and potentially other proposal elements requiring high level commercial contribution.

Closing the deal

• Executive lobbying (throughout the deal), lobbying Partners
• Sell to clients internal clients
• Set-up of implementation team as part of Early Engagement activity
• Organize testimonial/contact visits to reference clients, relevant internal centers (e.g. R&D centers, Customer Service centers, etc) etc.
• Secure the signature of a win-win contract.

Handing Over to Post-Sales

• In addition to the inclusion of post-sales personnel within the pre-sales cycle, the Business Partner is responsible for handing over the signed contract to the nominated CBU Manager and team.
• This may involve formal handover deliverables (e.g. Handover meetings) and informal support to the CBU team for potentially considerable time after contract signature.

Experience:

Should have managed large and complex sales deals in excess of €50M.

Between 15 and 25 years in the telecom and/or IT industry in related work experience (Management, Consulting, Account Management, Operations, Finance, etc.)