Sales and Marketing Manager

Only experience with this industry required.....

A strong sales strategy for a masterbatch plant (which produces concentrated mixtures of pigments and additives for plastics) should focus on both the technical value of your products and building long-term relationships with customers. Here’s a structured approach: ⸻

1. Market Segmentation & Targeting Identify and segment your potential markets: End-user industries: Packaging, automotive, agriculture, consumer goods, construction, etc. Type of plastics: PP, PE, PET, PVC, etc. Customer type: Compounders, processors, OEMs, converters. Target mid-to-large scale converters who demand consistent quality and volume. ⸻

2. Product Differentiation Emphasize your unique selling points: Color matching precision UV/antioxidant performance Food-grade compliance Customized formulations Consistent dispersion and carrier compatibility Offer customization and fast turnaround on samples and orders. ⸻

3. Technical Support & Application Development Provide strong technical support: Help customers optimize dosages and reduce costs. Offer on-site trials, troubleshooting, and lab testing. This builds trust and positions your company as a solution provider, not just a supplier. ⸻

4. Pricing & Value Communication Don’t just compete on price. Educate customers on the total cost of ownership (e.g., better yield, reduced waste). Offer volume-based discounts, credit terms for trusted clients, and bundling options (e.g., color + additive). ⸻

5. Channel Strategy Direct sales team for large accounts. Distributors/agents for new geographies or smaller clients. Use digital platforms to generate leads and showcase capabilities (LinkedIn, B2B portals). ⸻

6. Customer Relationship Management (CRM) Use a CRM tool to manage leads, track follow-ups, and retain existing customers. Conduct periodic reviews, share usage insights, and ask for feedback. ⸻

7. After-Sales Service Quick response to complaints or formulation issues. Offer training to customers’ machine operators for better product use. ⸻

8. Strategic Partnerships Collaborate with plastic machinery manufacturers, OEMs, or testing labs. Develop co-branded masterbatch solutions with key customers. ⸻ 9. Innovation & New Product Development Stay ahead by: Launching bio-based or sustainable masterbatches Adding functional additives (anti-fog, antimicrobial, flame retardant, etc.)

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person