SALES AND MARKETING MANAGER

1. Sales & Revenue Generation

• Develop and execute sales plans to achieve monthly, quarterly, and annual enrollment targets.
• Identify, engage, and convert prospective students through direct sales, tele-calling follow-ups, and partner networks.
• Create and manage lead pipelines using CRM tools and track conversion metrics.
• Build partnerships with schools, colleges, corporates, and community organizations for lead generation.

2. Marketing & Campaign Management

• Plan and manage digital marketing campaigns (Google Ads, social media, SEO, email marketing).
• Oversee offline promotional activities including seminars, workshops, expos, and community events.
• Coordinate with creative teams to produce engaging marketing content and collaterals.
• Monitor and analyze campaign performance, optimize for higher ROI.

3. Brand Development

• Build and maintain a strong brand identity for Aindriya Academy.
• Manage the academy’s social media presence and online reputation.
• Ensure consistent branding across all platforms and marketing materials.

4. Team Management & Coordination

• Supervise and mentor marketing executives, business development executives, and tele-counsellors.
• Coordinate with the academic and operations teams to ensure smooth student onboarding.
• Train the sales team in product knowledge, customer handling, and sales techniques.

5. Market Research & Strategy

• Conduct competitor analysis to identify trends, gaps, and opportunities.
• Gather student feedback and market insights to refine offerings and marketing strategies.
• Prepare monthly performance reports and present them to the management
• Required Qualifications & Skills
• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 2+ years of experience in sales and marketing, preferably in the education or training sector.
• Strong knowledge of digital marketing tools, CRM systems, and lead generation strategies.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to manage a team and work under tight deadlines.
• Strong analytical skills with a results-driven mindset.
• Key Performance Indicators (KPIs)
• Monthly student enrollment numbers.
• Lead conversion rate.
• Campaign ROI (digital & offline).
• Brand awareness metrics (social engagement, reach, website traffic).
• Retention and referral rates.
• Compensation & Benefits
• Competitive salary with performance-based incentives.
• Opportunities for professional growth and leadership development.
• Employee benefits as per company policy.

Job Types: Full-time, Permanent

Pay: Up to ₹32,000.00 per month

Ability to commute/relocate:

• Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Team management: 2 years (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person