Route Executive or ASM -GT

Job Description

SUMMARY Job Title: Route Executive -GT Job Purpose: This position is responsible for achieving sales (Primary and Secondary), distribution, and merchandising targets for specific routes, through a team of Market Growth Representatives in a key market. Key Responsibilities: Sales Plan Execution: Work collaboratively to achieve sales targets for designated Territory routes by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR). Develop route plans for the Market Growth Representatives and Account Developers to optimize coverage cost-effectively and ensure productivity. Customer Management: Cultivate relationships with Outlets through the team of Market Growth Representatives and Account Developers to ensure sustained business. Market Expansion: Drive Horizontal Expansion by increasing the number of outlets opened versus target to improve business in the upcoming years. Take on the responsibility of opening new outlets during market visits and provide necessary support in terms of elements, discounts, coolers, etc. Drive conversion of high value/high visibility outlets to Depth Outlets and ensure execution as per Company norms. Increase market share through various ground level interventions such as driving outlet level billing vertically & horizontally. Market Execution: Implement Channel Programs, Promotional activities for the given set of outlets. Plan for merchandising elements, coolers based on outlets/market requirements and as per the RED standards. Prepare MGR wise action plans for improving RED (Right Execution) parameters, HE etc. People Management: Conduct on-the-job trainings with Market Growth Representatives (Off Role) to enhance Execution skills on the job. Track PJP (Permanent Journey Plan) Compliance and other productivity Metrics of the team and provide inputs to improve the same via OJT. Evaluate performance and skills of MDs and provide inputs via on-the-job coaching, training etc. Conduct Joint Weekly, Monthly Review with ASM to review performance wrt Sales, Execution Parameters of MDs and work on agreed actions. Review Performance and market issues to be resolved via daily Gate Meetings. Budget Management: Propose Discount spend for given set of outlets to drive business. Closely monitor customer outstanding and claims and ensure compliance to credit and other policies. Asset Control: Ensure regular tracking of our Assets (Coolers) and ensure asset movements etc in compliance to the Asset Policy. Distribution Management: Rout Requirements Qualifications: Graduation / MBA Experience: 4 - 8 years in Sales Continuous travel within the designated area 90% Travel in a month Male candidates preferred Age should be 40years or below.