Posted:4 days ago|
Platform:
On-site
Full Time
● HubSpot Management: Administer and optimize HubSpot marketing automation processes. Create and manage workflows, email campaigns, and lead nurturing programs. Develop and maintain dashboards and reports to track key metrics and performance.
● Salesforce Management: Make updates to Salesforce flows, validation rules, layouts, and other administrative features as required. Build and maintain dashboards and reports to support leadership and go-to-market teams.
● Maintain and manage all aspects of marketing attribution, marketing automation, and attribution reporting to track marketing effectiveness from top of funnel to revenue.
● Collaboration and Support: Work closely with sales, marketing, and IT teams to align strategies and achieve business goals. Provide training and support to team members on HubSpot and Salesforce best practices. Stay updated on industry trends and emerging technologies to recommend improvements.
● Other related duties as needed.
● Develop, customize, and optimize workflows, automation, integrations, and all other administrative features in HubSpot and Salesforce.
● Manage integrations between HubSpot, Salesforce, and other marketing/sales tools to ensure
seamless data synchronization, integrity, and reporting across platforms.
● Collaborate with marketing and sales teams to maintain superior marketing attribution and
performance measurement..
● Maintain and improve company wide reporting of both sales and marketing metrics.
● Create and maintain documentation for HubSpot and Salesforce configurations, workflows, and best practices.
● Troubleshoot and resolve technical issues within the entire go-to-market tech stack..
● Train internal teams on best practices and system functionalities.
● Assist in data migration, cleanup, and enrichment activities to maintain database health.
● Stay updated on industry trends, platform updates, and emerging technologies.
● Overall 10+ years of experience
● Excellent communication.
● Experience working as an individual contributor with SAAS based Product company
● Bachelor’s degree in marketing, Business, Information Technology, or a related field; or equivalent certifications.
● Over 6 years of recent experience with Salesforce.com administration including but not limited to workflows, data validations, import tools, and security & sharing.
● Over 4 years recent experience in managing HubSpot CRM and marketing automation platforms.
● Strong experience with Salesforce API integrations and data management.
● Excellent analytical skills with the ability to interpret data and provide actionable insights.
● Strong problem-solving skills and attention to detail.
● Must Have: Must have 6+ years of experience as the primary administrator and owner of SFDC and/or Hubspot platforms for a B2B business.
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