Retention & Promotions Specialist

At Synrg360, we are dedicated to empowering businesses through our specialized services in customer support, marketing, and strategic consulting. Our mission is to help you build strong, lasting relationships with your customers, drive your brand’s growth, and position your business for long-term success.

With a passion for excellence and a commitment to your success, Synrg360 stands out as a trusted partner in your business journey. Our holistic approach ensures that every aspect of your business, from customer interactions to marketing initiatives and strategic planning, is aligned with your vision and goals. Let us help you unlock your full potential and achieve extraordinary success.

About the role:

We are looking for a Retention & Promotion Specialist to join our online casino team. In this role, you will focus on keeping players engaged, managing loyalty programs, and designing targeted promotions. You will use data-driven insights to enhance the player experience, boost engagement, and drive retention. This is a dynamic role for someone passionate about iGaming, marketing, and player satisfaction.

Job responsibilities:

• Retention Strategy: Develop and implement comprehensive retention strategies to keep players engaged and loyal to the casino.
• Promotions Management: Design, execute, and manage targeted promotions and campaigns to drive player engagement and increase activity.
• Loyalty Programs: Participate to the development and management of loyalty programs to reward player loyalty and enhance the overall player experience.
• Data Analysis: Analyze player data and behavior to identify trends and opportunities for improving retention and engagement strategies.
• Segmentation: Use or define segments of the player base to create personalized retention and promotion campaigns tailored to different player groups.
• Campaign Monitoring: Monitor the performance of retention and promotional campaigns, making data-driven adjustments to optimize results.
• Collaboration: Work closely with all the marketing, product, and customer support teams to ensure a seamless and integrated approach to player retention.
• Reporting: Prepare regular reports on retention metrics, campaign performance, and key insights to inform strategic decisions.

Daily Tasks:

• Develop and plan retention campaigns and promotions based on player data and trends.
• Monitor and analyze player activity and engagement to identify opportunities for improvement.
• Create and execute personalized communication plans to engage and retain players.
• Collaborate with the marketing team to align retention strategies with overall marketing goals.
• Analyze the effectiveness of campaigns and promotions, making data-driven adjustments as needed.
• Manage the loyalty program, ensuring it is attractive and rewarding for players.
• Prepare and present reports on campaign performance, retention rates, and player satisfaction.
• Respond to player feedback and adjust strategies to enhance the player experience

Key Performance Indicators (KPIs):

• Retention Rate: Measure the percentage of players retained over a specific period.
• Player Lifetime Value: Track the total revenue generated by players over their tenure.
• Engagement Rate: Monitor the frequency and quality of interactions with promotional campaigns.
• Promotion Redemption Rate: Track the percentage of players who redeem promotions and offers.
• Churn Rate: Measure the rate at which players stop playing and engaging with the casino.
• Campaign ROI: Calculate the return on investment for retention and promotional campaigns.
• Player Satisfaction Scores: Collect and analyze feedback from players to gauge satisfaction levels.

Requirements:

• 2–3 years of experience in Retention, CRM, or Promotions roles (iGaming experience preferred).
• Proven experience managing player retention campaigns, loyalty programs, and promotions.
• Strong analytical skills to interpret player data and optimize campaigns.
• Familiarity with CRM and CMS tools, and knowledge of marketing, content, and social media strategies.
• Ability to design engaging promotions, personalized campaigns, and assist with content strategy (style guides, tone-of-voice).
• Excellent communication, project management, and collaboration skills.
• Detail-oriented, proactive, and data-driven, with a focus on continuous improvement.
• Experience with campaign performance metrics (retention rate, LTV, churn, ROI) is a plus.

We offer:

• Health Insurance
• Lunch Allowance
• Paid leaves
• Other benefits as per company benefit plan