Retention Marketing Manager

As a retention marketing manager, you will be responsible for strategizing and implementing retention programs for both new and existing client bases to enhance the customer journey. You will work closely with various departments to ensure the smooth day-to-day operations of these initiatives. Your key responsibilities will include innovating through testing experiential, elevated, and scalable loyalty benefits, developing and analyzing test plans to enhance retention rates, managing inventory for active campaign components, coordinating with fulfillment operations teams for outbound campaigns, refining expenses with the finance department, and overseeing consumer retention and loyalty programs across different platforms. To excel in this role, you should have a strong understanding of direct marketing best practices, be comfortable collaborating with creative teams, possess a results-oriented mindset with meticulous attention to detail, and be willing to adapt plans as needed to achieve business objectives. Experience in creating b2b email nurture programs or customer onboarding journeys will be beneficial. If you are passionate about driving customer retention and loyalty through strategic marketing initiatives, we invite you to apply for this exciting opportunity.,