Research Strategist & Copywriter - Social Media

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Who We're Looking For

We’re looking for a research-driven creative Copywriter who can turn stories, industry trends, and audience insights into sharp, relatable content for social media, especially Instagram. 

You should love social media, have an eye for trends, and be able to turn simple ideas into sharp, relatable, and on-brand content that actually connects with people.

research-driven, short, and impactful storytelling.

Key Responsibilities

1. A strategic thinker, prolific writer, and at the very core of it all, a storyteller – someone with a unique lens to look at the world and its actions.
2. Stay socio-politically informed and up to date with pop culture.
3. An avid consumer of all kinds of copy and content.
4. Effectively plan creative solutions and aid in the campaign strategy.
5. Collaborate with the Business Development department to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
6. Research and monitor Digital & New Media industry trends and competitor offerings to improve current offerings.
7. Write short-form copy for

   Instagram Reels, posts, carousels, and stories

   that capture attention and drive engagement.
8. Collaborate closely with the design and production teams to translate ideas into clear, compelling narratives.
9. Maintain and evolve the brand’s tone of voice, consistent yet flexible across campaigns and formats.
10. Conceptualise and research campaign ideas, post formats, and visual directions aligned with brand goals and ongoing trends.
11. Review and edit content to ensure clarity, tone, and message alignment before publishing.

Skills Required

• 1–3 years of experience in creative strategy, brand management, or content marketing
• Strong research skills to monitor industry trends and competition.
• Strong strategic thinking and storytelling skills.
• Knowledge of socio-political issues and pop culture.
• Ability to plan creative solutions and collaborate with the Business Development department to develop value-added, creative interactive strategies and presentations for pitches.
• Excellent communication and presentation skills.
• Proficiency in Microsoft Office Suite
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Strong design sensibility and aesthetic judgment - you don’t need to be a designer, but you must know what great design looks like
• Strong attention to tone, sensitivity, and brand alignment across touchpoints
• Highly organised — excels at tracking files, timelines, and documentation hygiene
• Calm, proactive communicator who can follow up without chaos
• Familiarity with mental health/wellness is a bonus but not required

What We Do At BetterPlace

Founded in 2024, BetterPlace is an end-to-end mental healthcare service provider with its first clinic at the prestigious National Heart Institute in New Delhi. BetterPlace is introducing three solutions to the biggest problems in India's mental healthcare ecosystem:

> Combining expert psychiatric and psychological care under one roof

> Focusing on faster recoveries by getting to the root of the problem (accurate diagnosis, and 100% personalised treatment plans)

> Clinically excellent yet compassionate care - that combines expertise and empathy, and also does not judge or discriminate

We treat people across age groups, genders, sexualities, geographies, and mindsets — treating all mental health conditions with equal care and clarity.

Who We Are

With BetterPlace, Co-Founders Pranjal Kanwar (Ex CEO - Carmudi Asia) and Pranav Mittal (Corporate Lawyer turned Entrepreneur, Harvard Law School, '18) are taking forward a 40-year legacy of successfully treating over 50,000 individuals at CIMBS Mental Hospital, founded by Dr Sunil Mittal, who is Head of Clinical Governance at BetterPlace.