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POSITIONDESCRIPTION
JOBTITLE
Relationship Manager-Branch Banking
GRADE
M
DEPARTMENT
BranchBanking
LOCATION
Branch
SUB-DEPARTMENT
TYPEOF POSITION
Full-time
REPORTSTO
BranchManager
REPORTINGINTO
NA
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ROLEPURPOSE & OBJECTIVE
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Theincumbent will be primarily responsible for providing Financialsolutions to meet the requirements of the existing Mappedcustomers and ensure value added customer service as well asacquiring New to Bank CASA Customers.
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Responsiblefor handling the portfolio of existing Mapped CASA customers andgenerating revenue / book growth
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Responsiblefor increasing Liabilities book size of relationships viabalances in accounts of existing mapped CASA customers or throughTerm Deposits, Cross selling of MF / Insurance, Loan products,acquiring family accounts and retaining the relationship
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Toacquire pre-fixed New to Bank CASA customers through Open Marketreferrals / Referrals from existing CASA client base / BTLInitiatives & other tie ups
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Shouldbe in close contact with the existing customers through personalvisits, mailers and phone calls and share insights on thefluctuations in interest rates, FD rates and various productofferings.
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Informscustomers of new products or product enhancements to furtherexpand the banking relationship.
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Maintainscomplete relationship record for assigned customer accounts.
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Ensurecontinuity of high quality service, product delivery, andresponsiveness to customer needs
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Trackscustomer complaints/queries and turnaround times for customersatisfaction.
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Responsibleto be abreast with all policies relating to operational risk,sales processes, mis-selling etc and ensure compliance with thesame.
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Developeffective ways to promote Brand awareness & Productproposition that lead to measurable business results
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SIZEOF THE ROLE
FINANCIALSIZE
NON-FINANCIALSIZE
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Entireliability target for the branch
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CASABook as per the branch
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TASCBook as per the branch
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BB-FIGBook as per the branch
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Segmentwise book (NR, Senior Citizen, HNI etc) as per the branch
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KEYDUTIES & RESPONSIBILITIES OF THE ROLE
Business
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Responsibleannually to manage existing portfolio and acquire a new to bankportfolio of around 120 -150 Accounts.
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Expectedto achieve the pre-fixed Net Book/ deposits growth (CASA Values &FD) for the year
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Expectedto achieve the MOM addition of SA & CA Accounts
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Settingup meetings with prospective customers, ensuring that the clientsare offered all products from Ujjivan including SA /CA / FD /Life Insurance/ Loan Products etc.
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Managingthe portfolio of the customers on-boarded; ensuring their queries& requests are addressed on a timely manner; there byresulting in superior Customer Experience
Customer
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Resolutionof Queries / Requests that may come from managed CASA clients;adhering to the TAT
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Providingthe best alternate channel experience for the customer through IB/ MB/ CIB & Phone Banking
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ProvideDoorstep service to managed customers, where-ever required
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Implementingnecessary training for staffs to enable them to handle managedcustomers
Internalprocess
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Streamliningthe process of customer on-boarding and ensuring seamless processduring the same
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Workingtowards eliminating bottlenecks in the Account Opening processand rejuvenating the customer journey with Ujjivan
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Conversionof all form based processing to digital process, with minimaldocumentation in the long run
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Responsiblefor updating and maintaining all Managed Customer upsell relatedMIS as well as New Customer acquisition done by RM (Calls,Prospects, Meetings, Business Conversions)
Learning& Performance
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Ensureadherence to training man-days/ mandatory training programs forself
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Ensuregoal setting, mid-year review and performance appraisal processesare completed within specified timelines
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Timelytraining of Branch staff, so as to ensure product knowledge &change in processes are communicated in a timely manner
MINIMUMREQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
Experience
Certifications
FunctionalSkills
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Goodknowledge of Branch Banking & Liability products
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ServiceOriented
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Analyticand technology oriented
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GoodRelationship Management skills with existing & new Customers
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Demonstratedleadership experience in interacting with cross-functional teamswith a sound understanding of key business drivers
BehavioralSkills
Competencies
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Planning& Organizing
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DrivingExecution
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Building Partnerships
EYINTERACTIONS
INTERNAL
EXTERNAL
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PromotionalAgencies Lead generation Activities
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Companieswhere Managed SA Relationship Account exists via SalaryAccounts
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MappedInsurance Company staff
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