Regional Sales Manager - ROM

Key Responsibilities:

Sales & Revenue Generation:

• Achieve monthly, quarterly, and annual sales targets.
• Expand market share and penetration of construction chemicals (e.g., admixtures, waterproofing, grouts, repair products, sealants).
• Track and analyze regional sales data to identify trends and opportunities.

Business Development:

• Identify and develop new business opportunities with contractors, applicators, consultants, architects, and infrastructure companies.
• Build strong relationships with key accounts and stakeholders.
• Monitor competitor activities and develop counter-strategies.

Team Management:

• Lead and mentor a team of Area Sales Managers, Territory Sales Officers, and Technical Support staff.
• Set clear goals, conduct regular reviews, and ensure team productivity and motivation.
• Provide ongoing training on products, sales techniques, and market intelligence.

Channel Management:

• Develop and manage distributor/dealer networks in Pune & ROM.
• Ensure effective stock availability, pricing control, and timely payment collection.

Project & Specification Sales:

• Work closely with specification teams and consultants to get products approved in large construction and infrastructure projects.
• Track upcoming projects and ensure product adoption at design stage.

Technical Support & Customer Service:

• Collaborate with the technical team for on-site support, product trials, and resolving complaints.
• Ensure customer satisfaction through timely service and quality assurance.

Reporting & Compliance:

• Prepare periodic sales reports, forecasts, and budgets.
• Ensure adherence to company policies, pricing guidelines, and credit norms.

Key Requirements:

• Education:

• B.E./B.Tech (Civil/Chemical) + MBA in Marketing (preferred)

Experience:

• 8 12 years in construction chemicals or building materials sales, with 3 5 years in a regional leadership role

Skills:

• Strong understanding of construction processes and chemical products
• Excellent negotiation, communication, and leadership skills
• Ability to handle multi-channel sales and project-based selling
• Proficiency in CRM tools, MS Office, and sales forecasting

Key Performance Indicators (KPIs):

• Achievement of sales and revenue targets
• Growth in market share and new customer acquisition
• Distributor performance and network expansion
• Project win ratio and specification approvals
• Team performance and attrition rate