Regional Sales Manager (Modern Trade)

Job Title: Regional Sales Manager – Modern Trade

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About Chokhi Dhani Group:

Chokhi Dhani Group is a leading name in Indian ethnic hospitality and culture, renowned for its heritage-themed resorts, restaurants, and growing presence in the FMCG sector with traditional Indian food products. With a strong emphasis on authenticity, quality, and cultural richness, the Group is expanding its consumer product portfolio across India as well as all over word.

Role Overview:

Regional Sales Manager – Modern Trade

Key Responsibilities:

• Sales Planning & Execution:

• Develop and execute regional sales strategies for Modern Trade in alignment with national objectives.
• Drive secondary and tertiary sales through channel partners.
• Ensure implementation of visibility, activation, and promotion plans across modern trade formats.

• Key Account Management:

• Manage relationships with key accounts such as Big Bazaar, Reliance Retail, D-Mart, Spencer’s, More, etc.
• Negotiate annual trading terms, listing, and promotions.
• Ensure timely execution of planograms, end caps, and in-store branding.

• Team Management:

• Lead and mentor Territory Sales Officers / Executives and Merchandisers in the region.
• Set performance goals and ensure high productivity.

• Inventory & Supply Chain Coordination:

• Liaise with the supply chain team for stock planning, replenishment, and distribution across MT partners.
• Monitor stock levels at store and warehouse level to avoid OOS (out of stock) or overstocking.

• Market Intelligence:

• Monitor competitor activity, pricing, and promotions.
• Share actionable insights with the national team for timely decisions.

• Reporting & MIS:

• Regularly update sales data, forecasts, and ROI from promotions.
• Prepare monthly/quarterly reports and present to leadership.

Qualifications & Skills:

• MBA in Sales/Marketing or equivalent preferred.
• Proven track record in Modern Trade sales (FMCG/Food/Beverage).
• Strong negotiation, communication, and analytical skills.
• Experience in launching and scaling new products.
• Working knowledge of distributor management systems and modern retail dynamics.
• Willingness to travel extensively within the assigned region.