Regional Sales Manager

Division: Maintenance.

Designation: Regional Sales Manager.

Key Responsibilities

Sales Planning & Drive Execution

1. Drive identified initiatives in the Zone to achieve the overall Sales Objectives.

2. Identify & effectively implement major and key initiatives at Zonal level in the areas of Market Development, Distribution expansion & Sales Operations.

3. Identify the critical grey areas of the Zone affecting sales & take remedial informed actions.

4. Continuously monitor market movement and sales matrix status

5. Weave a strategy to achieve uninterrupted sales for the financial year and break it down into a monthly sales plan to achieve the business objectives of the assigned Zones.

6. Prepare a contingency plan for mitigating the situation based on long-term relationships with key customers/distributors.

Market development

7. Carry out an intensive surprise visit to interact with employees, distributors, and end-users.

8. Ensure to collect feedback on all aspects of the business, including product quality, pricing, packing, new product ideas, supply situations, competition activities, schemes, etc.

9. Identify success stories and replicate them in other parts of the zone. Ensure to share with the leadership team and HO for replication in other parts of India.

People & Process Management

10. Provide technical insights and decisions to the HR Team for the recruitment of the Mid-Managers Team

11. Ensure to provide required coaching and directions to the team to enable performance

12. Monitor team performance, progress, and identify poor performance and related hindrances.

13. Mentor poor performance to overcome hindrances area-wise and exercise coaching for performance improvement.

14. Identify high performers and communicate to influence and accelerate performance and optimum utilization of the available potential of the team.

15. Develop, nurture, and retain a pool of key talent in the assigned Zone.

Inventory Management & Receivables Control

16. Regularly monitor inventory pile up in slow- & non-moving SKUs, take remedial actions.

17. Intervene to drive the collection of receivables in case of exceptions.

18. Ensure implementation of commercial policy.

User/Influencer/Distributor Management

19. Drive key distributor programs

20. Periodically engage with end-user/influencer panels for seeking feedback and suggestions.

Demand Generation

21. Provide inputs to HO on important objectives to be achieved through Market Development activities.

22. Design of Market Development activities.

23. Work with the Regional Market Development Manager to make an Annual and Quarterly plan for market development activities.

24. Periodically attend market development activities/meets and give guidance to ASM for improving effectiveness, and give feedback to HO on any support required, such as application videos.

Product/Scheme & Competition

25. Accountable for:

• Product Launch
• Scheme Design (in consultation with NSM/President Marketing) and feedback on the effectiveness of schemes.
• Development and implementation of competition fighting strategy in consultation with NSM/President Marketing/ HO.

Other Supporting Role

26. Co-ordinate with NSM or prepare annual budget and business plan for the assigned zone.

27. Give inputs to Category Heads on Zone-specific requirements in scheme designs.

28. Co-ordinate with Category Heads for execution of field marketing activities in regions.

Interested candidates can revert with the following details to dharmishta.koshti@astralltd.com

Current CTC:

Expected CTC:

otice Period:

Reason for job Change:

Region Handled

Team Size / Individual Contributor.

Current Location:

Preference of Relocation / Ready to Relocate:

Annual Sales Turnover

Distributor

Wholesaler

Handling Urban /Rural Market

Product Handled

Reporting To

Years of Experience in Sales