Regional Marketing Manager-Asia Pacific

At Nouryon, our global team of Changemakers takes positive action every day, to reach higher goals collectively and individually. We create innovative and sustainable solutions for our customers to answer society’s needs – today and in the future.

Purpose of the Job

The Regional Marketing Manager is responsible for the regional marketing plan for dedicated market segments and ensures alignment between Regional Sales and Global Marketing. This role is responsible for leading marketing initiatives in the region including new product introductions, services, margin management - and promotional initiatives for sales in the allocated Region. Drives the creation of value for the Business Line.

About the job (Job Responsibilities)

• Define a plan to execute the strategy for product portfolio/segment/market.
• Keep up to date with market trends, competition, dynamics and maintain contacts.
• Co-develop and provide input to pricing guidelines and exception policy.
• Implement regional market communication and branding.
• Identify new customer needs and provide input for new product development.
• Active member of the Global Marketing team supports the Strategic Global Marketing Manager for the relevant segments.
• Support the Global Marketing director taking ownership of the margin management process and minimum price setting.
• Develop in-depth understanding and knowledge of the market, industry dynamics and competitive positioning to effectively drive growth.
• Define, translate the global plan to regional level and execute the regional marketing strategy. Track progress.
• Develop content for sales tools and presentations that effectively communicate value propositions to customers.
• Identify and support new market opportunities.
• Identify innovation opportunities to meet anticipated customer and/or market needs.
• Provide clear and compelling justification for innovation projects.
• Execute new product launches.
• Identify and manage all trade shows, events, seminars, etc. in the region in close collaboration with the Communications team.
• Conduct Voice of Customer and other market research as warranted.
• Deliver on customer/market segmentation strategy, value proposition and go-to-market · Channel management for a product portfolio/segment/market.
• Implement effective channel to market strategy, ensure product stewardship incl. regulatory activities and eco labels to meet customer needs.
• Manage global/regional product allocation and trade goods.
• Transform insight and opportunities from market, competition and industry trends and detailed understanding of the value chain into concepts to enhance customer satisfaction and loyalty.
• Maintaining list of competitive alternatives.
• Execute pricing guidelines according to pricing strategy including margin management and competitor pricing analysis and the customer pricing process.
• Monitor overall pricing activities in the market including competitors to enable change recommendations.
• Plan and execute specific regional customer communication material, coordinate and participate in trade shows, exhibitions and industry groups.
• Monitor the customer segmentation and service rules.
• Lead regional marketing projects and contribute to regional projects from other functions.
• Translate ideas into concepts and marketing plans to fulfil new customer needs and give input for new product development and validate value creation at customer.
• Act as role model for corporate values, Nouryon business principles and Business standards both inside and outside the Business Line.
• Act as a role model and drive a safe behavior both individually and for colleagues.

We believe you bring (Education & Experience)

• Master/academic / MBA degree / Marketing Education.
• 4-6 yrs of relevant Marketing experience.
• Fluency in English and Chines required, and skills in other relevant languages a plus.
• Experience in a chemicals industry is preferred.
• Comfortable working across global cultures.
• Communication and interpersonal skills, listening, writing, verbal, influencing, entrepreneurship, result oriented, negotiation, proven problem-solving abilities and strong business acumen.
• Project management capabilities and skills.
• Experience in sales a plus.

Please apply via our online recruitment system. We will not accept applications via e-mail. Once it's with us we will review to see if we have a match between your skills and the role! For more information about our hiring process, visit: nouryon.com/careers/how-we-hire/

We look forward to receiving your application!

We kindly ask our internal candidates to apply with your Nouryon email via Success Factors.

We’re looking for tomorrow’s Changemakers, today.

If you’re looking for your next career move, apply today and join Nouryon’s worldwide team of Changemakers in providing essential solutions that our customers use to manufacture everyday products such as personal care, cleaning, paints and coatings, agriculture and food, pharmaceuticals, and building products. Our employees are driven by the wish to make an impact and actively drive positive change. If that describes you, we will gladly make way for your ambitions. From day one we support you with your personal growth, through challenging positions and comprehensive learning and development opportunities, in a dynamic, international, diverse, and proactive working environment.

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