Regional Manager - Powder Coating - Chennai

Job Purpose

To oversee, drive and grow the business of General Industrial and Powder Coating segments in the Southern Region, ensuring achievement of sales targets, profitability, customer satisfaction, technical support, market share expansion, and efficient operations.

Qualifications & Experience

Engineering (preferably Chemical / Polymer / Coatings) or equivalent degree; MBA / PGDM preferred.

Minimum Experience: Typically 16-18 years overall in industrial sales / coatings / powder coating related business, with at least 5-8 years in regional / area leadership roles.

Strong technical understanding of powder coatings (chemistry, application methods, curing/baking, surface preparation) and industrial coatings.

Proven track record in achieving sales and margin targets in B2B / industrial segments.

Key Competencies & Skills

Ability to travel frequently across the Southern region, visit customers, branches etc.

Good understanding of regulatory / environmental norms relevant to coatings / powders.

Region / Stakeholders

Entire Southern Region.

Internal: Sales, Marketing, Technical Services, R&D, Supply Chain, Finance.

External: OEMs, Industrial manufacturers, contractors, specifiers, dealers / distributors.

Performance Metrics

Achievement of sales, revenue, growth targets (overall and by product line).

Profit margin targets.

Market share growth in standard / premium / specialty powder / industrial coatings.

Customer satisfaction / repeat business.

Product launch success / technical issue closure time.

Operational efficiency metrics (inventory turns, order fulfillment, delivery time etc.).

Key Responsibilities

Business Development & Sales Growth

Define and achieve sales, volume, and revenue targets for both General Industrial Coatings and Powder Coatings in the Southern Region.

Expand the customer base: identify new accounts, segments and industries (OEMs, architectural, manufacturing, infrastructure, etc.).

Retain and grow business with existing key accounts and ensure high customer satisfaction.

Market Analysis & Strategy

Monitor market trends, competitor activity, pricing, regulatory changes etc. in the coatings / powder coating industry.

Develop region-specific business strategies, sales plans and action plans.

Propose new product lines or adaptations to meet local needs or environmental / regulatory demands.

Technical & Product Support

Ensure technical support to customers (coating specification, surface preparation, curing, quality etc.).

Liaise with R&D / Technical Service teams to provide feedback from customers, assist in new product introductions, trouble-shooting for performance / line issues.

Operational Excellence

Ensure logistics, supply chain, warehousing and delivery are optimized ensuring consistent product availability and timely delivery.

Manage inventory levels, ensure minimal stock-outs and efficient stock turns.

Oversee cost controls, margin management, pricing discipline.

Lead, mentor and manage the regional sales & technical support teams (Area / Branch / Territory Managers).

Set performance objectives, conduct reviews, coach and build capabilities in sales, technical and customer service staff.

Recruit as needed, ensure training (product, technical, safety) for staff.

Customer Relations & Key Accounts

Maintain strong relationships with major clients, specifiers (architects, consultants For Powder Coating ), GI / Powder OEMs, contractors etc.

Ensure complaint resolution, quality issues are handled promptly.

Profitability & P&L Management

Monitor margin, cost of goods sold, overheads and ensure efficient operations to maximize profitability.

Budgeting, forecasting and ensuring business plans are achieved for South .

Reporting & MIS

Regularly update management with business performance: sales, margins, market share, forecasts, risks etc.

Ensure that MIS systems are used for tracking orders, customer feedback, competitor intelligence etc.