Recruitment Adviser supporting University of Surrey (Kolkata/ Chennai)

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About University of Surrey:

The University of Surrey was established on 9 September 1966 with the grant of its Royal Charter, but its roots go back to a late 19th-century concern to provide greater access to further and higher education for the poorer inhabitants of London.

The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research. With a beautiful and vibrant campus, we provide exceptional teaching and practical learning to inspire and empower our students for personal and professional success.

About OneStep Global:

OneStep Global, a market entry firm specialized in the higher education sector. OneStep Global helps global universities, colleges, and government organizations to land and expand across Asia, through stakeholder management and in country representation. OneStep Global has been working with some very prestigious universities and colleges across the world. The solutions vary from market development, market entry and market presence. 

The Role:

International student recruitment advisor sits within the Recruitment, Outreach and Admissions team and holds responsibility for the planning and implementation of effective recruitment strategies to grow student numbers, in line with the University’s strategic plan on international recruitment. The role holder will make a key contribution to growing the university’s income through international student enrolments, engaging with multiple recruitment channels, stakeholders, and capitalizing on business development opportunities.

Working closely with the University’s Recruitment Manager in South Asia, and the role holder will help to set and achieve challenging recruitment targets for India and will be responsible for developing and delivering the associated recruitment strategy and tactics. In addition, the post holder will also work closely with marketing colleagues to assist with profile-raising and publicity activity for the region; be responsible for budget management; and co-ordinate in-country visits for academic and professional services colleagues as appropriate. 

Key responsibilities:

·      Support the execution of India recruitment market plans to help achieve student enrolment and revenue targets.

·      Carry out day-to-day recruitment activities such as attending school/college visits, agency meetings, education fairs, and student events.

·      Build and maintain smooth working relationships with education agents, school counsellors, and other local stakeholders.

·      Represent the university at exhibitions and recruitment events, providing accurate guidance to prospective students and offer-holders on courses, entry requirements and application processes.

·      Assist in implementing recruitment and admissions processes in coordination with internal university teams.

·      Support event planning for offer-holder briefings, pre-departure events, agent workshops and online webinars by coordinating logistics, invitations, and on-ground execution.

·      Help deliver promotional campaigns, including sharing scholarship information and distributing marketing materials.

·      Conduct basic market research by gathering counsellor contact details, competitor data and relevant India market insights.

·      Assist in preparing inputs for annual business cases, budgets, and planning documents as required.

·      Track day-to-day expenditure in line with allocated budgets and ensure spending aligns with expected outcomes.

·      Make outbound calls to prospects and follow up with applicants to support their conversion journey.

·      Work with the conversion team on virtual pre-departure and engagement activities.

·      Respond to individual student and partner queries promptly and professionally.

·      Provide support to wider international team members when needed, including covering virtual events or outreach tasks.

·      Keep the CRM fully updated with all prospects, applicant, school, and agent interactions, ensuring data accuracy at all times.

·      Participate in weekly meetings, monthly reviews, and submit monthly work reports within the required timelines.

Person Specification:

·      Educated to Master’s degree level or equivalent, preferably from UK or Ireland 

·      Understanding the opportunities and challenges affecting the global higher education market

·      Demonstrable (3+ years) student recruitment experience of working in India

·      Proven experience of planning and implementing effective recruitment and conversion plans to maximize student growth from priority markets

·      Experience in managing an extensive agent network for student recruitment purposes

·      Understand the importance of service delivery and show a willingness to work with colleagues across the institution to collectively work towards the strategic goals of the University.

·      Highly developed written and oral communication and presentation skills, including use of digital and social media for business purposes

·      Strong organizational skills and the ability to prioritize demanding workloads and meet deadlines in a pressurized environment

·      Willingness to adopt a flexible working approach by working unsocial hours, weekends, or occasional public holidays when required

·      Ability to undertake business-related travel in market on an unrestricted basis (indicative 15-20 weeks per year), and undertake visits to the UK for trainings and meetings

·      The incumbent must possess a valid passport

·      The incumbent should not have any business or family ties with educational agents

Availability and start date

Immediate, however any notice period for the right candidate will be honored

NOTE:

OneStep Global is an equal opportunities employer and is committed to the employment policies, procedures and practices which do not discriminate on grounds such as gender, marital status, family status, age, disability, race, religious belief, sexual orientation.