Publisher Development Manager

Company Description

MoMAGIC Technologies Pvt. Ltd., founded in 2011, is a leading mobile marketing company with strategic investments by MediaTek and Foxconn. The company specializes in AI and Big data-driven technology to help brands acquire quality users and drive effective revenue growth. MoMAGIC has a 360° user-insight intelligent technology-driven DMP platform to understand and predict user behavior, along with an SSP and DSP for targeted reach. With strategic tie-ups with mobile OEMs and offline reach, MoMAGIC can help brands reach out to top metros and tier 2 & 3 audience.

Job Title: Publisher Development Manager – App Monetization

About the Role

Publisher Development Manager

Key Responsibilities

• Identify and reach out to app publishers across verticals (gaming, utility, entertainment, etc.) across suggested geos.
• Pitch our monetization solutions and successfully onboard publishers.
• Guide publishers through integration and requited set-up.
• Build strong, long-term relationships with publishers.
• Monitor performance KPIs – traffic, eCPM, fill rate etc.
• Discuss various ad formats and placements among publishers to increase the business.
• Collaborate with internal ad ops to get the publisher problems solved.
• Stay updated with market trends to identify new opportunities for growth.
• Provide regular updates to internal teams on publisher portfolio growth and revenue performance.

Qualifications

• 3-8 years of experience in publisher development especially App monetization.
• Strong understanding of the ad tech ecosystem: mediation platforms, SSPs, DSPs, in-app bidding.
• Strong communication is a must with an ability for negotiation and relationship management skills.
• Analytical mindset with comfort in interpreting monetization data and KPIs.
• Experience in mobile gaming or utility apps.

Key Skills

• Publisher acquisition & account management
• Strong presentation and pitching abilities
• Negotiation & partnership building
• Data-driven decision-making
• Knowledge of ad monetization platforms and tools