Public Relations Communications Specialist

Why Ideosphere

Ideosphere is a brand strategy and communication firm that believes in the power of intentional, relevant, and purposeful communication. We champion the belief that effective communication creates great possibilities and empowers our clients to achieve their goals. If this excites you, read on! 

What in Ideosphere – Client Management & Delivery

A customer facing profile to develop and implement effective media and public relations strategies. An account manager should have the ability to understand and analyse the key client and market insights with a brand lens and ownership and translate that in to media stories for digital, print, radio, television, and podcasts. The incumbent will be the owner of all client related deliverables and drive the brand objectives of the mandate through Media, PR, and Communication solutions.

Values Expected Within Ideosphere

• Empathy

  I will seek to understand the point of view of the other person

• Integrity

  I will do what I commit; if I am unable to deliver, I will inform and realign

• Ownership

  I will take equal ownership of success and failure equally

• Respect

  people’s opinions based on facts and validations, with limited biases. Listening to different points of view to make a fair judgement of the situation and requirement of the outcomes of the company

Job Responsibilities

Planning

• With the support of the Account Director, understand the client requirements and deliverables for the proposed marketing and communication strategy and execute to meet the KPIs
• Plan and briefing of work management across the mediums and teams and partners
• Establish clarity in communication and briefing amongst clients, partners, and the team members at the initial level for minimum miscommunication
• Standardization and Management of all important documents and information required across verticals

Execution

• Understand the industry of the client and approach to get to media campaign outcomes
• Ability to pitch press release and feature ideas to the relevant media, to interest them in covering the clients’ stories
• Ability to build client relationships and maintain a network of media contacts including journalists and industry spokespeople
• Ability to write press releases, articles, blogs and the required content pieces
• Work as part of the Brand Communications teams to deliver the larger mandate (beyond just PR) through consistent brand message across
• Manage the needs of the client and their accounts
• Contribute to team meetings, liaising and update clients on the activities undertaken
• Play the role of backup to the larger Brand Communications team on the mandate when needed

Soft Skills

• Disciplined with time and commitments
• Solution oriented and rational decision maker
• Ability to take and give feedback rationally
• Prioritization of tasks
• Ability to grasp aligned sector/s
• Well-read with an interest and opinion on subjects

Hard Skills & Qualifications

• Flexible to work within the provided resources and maintain quality
• Holistic understanding of Brand Communications
• Ability to multitask, be solution oriented and operate with team in a fast-paced environment while maintaining strong attention to detail
• Excellent writing and speaking communication skills
• Ability to understand the required story pitch points for achieving objectives of the brand
• Have a good media relation skillset
• Ability to manage multiple projects
• Keeping updated with current PR trends and tools
• Masters in marketing, communication, business or other relevant field
• Previous experience in a PR agency or Corporate Communications team

Location: Mumbai

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