Promo Editor

About Us

About The Role

What You’ll Do

Trailers, Teasers & Show Edits

• Edit engaging trailers, teasers, and episodic highlights aligned with release cycles.
• Build emotionally compelling narratives using a combination of traditional and AI-assisted tools (e.g., auto scene selection, script-to-edit workflows).
• Collaborate with content and post-production teams to identify standout moments and visual themes.
• Stay updated on OTT, trailer, and AI content trends across regional and international platforms.
  

Promos for Performance Marketing

• Edit ad-promos for platforms like Meta and Google, optimized for key KPIs such as Hook Rate , View Through Rate (VTR), and CAC .
• Design performance-driven motion graphics, thumbnails, hooks, and headlines that maximize scroll-stopping potential .
• Collaborate closely with Performance and Acquisition teams to test and iterate based on real-time data.
• Develop and test hook formats- text-led, visual, meme-style, character-led, contradiction, mystery, etc.
• Use AI tools to auto-generate variations, test multiple hooks, and optimize content efficiency at scale.
  

Creative Design, AI & Brand Consistency

• Design motion graphics, visual transitions, and animated elements using both Adobe Suite and AI-based tools (e.g., Runway, Pika, Kaiber, etc.).
• Act as a creative thought partner who brings AI-powered efficiency, hook-first ideation, and performance storytelling to every brief.
• Support 360° marketing campaigns with static and video assets for digital and offline distribution (e.g., posters, thumbnails, social creatives).
  

Cross-Functional Collaboration & Innovation

• Work cross-functionally with teams across Marketing, Content, and Product.
• Bring a strong point of view on how AI can improve workflows, save time, and open up new creative possibilities .
  

Requirements

• 3+ years of experience in video editing, preferably in the entertainment Industry.
• Familiarity with concepts like hook points, cold opens, retention triggers , and performance-optimized visuals .
• Proficiency in Adobe Premiere Pro, After Effects, Photoshop, Illustrator , with added experience in tools like DaVinci Resolve, Runway ML, Pika Labs, or similar AI creative tools .
• Strong understanding of video storytelling, editing rhythms, sound design, transitions, typography, and motion graphics.
• Demonstrated use of AI in areas like video upscaling, text-to-video generation, smart editing, or automated versioning .
• Ability to interpret creative feedback from multiple stakeholders and translate data insights into sharper edits.
• A growth and experimentation mindset - excited by the future of AI in editing and designing.
• Awareness of performance metrics in digital advertising and enthusiasm for optimising content for impact.