What You Get: Opportunity to work with an excellent team on a mission to change the landscape of Indian skincare Opportunity to make a significant impact on the execution of our content strategy Competitive salary & great opportunity to grow with the company Freedom of idea and initiative, execution and implementation of your ideas Work-Life Balance, Flexible hours Role Overview: We’re looking for a Creative Copywriter – In-App Retention who can craft compelling short-form content that drives user engagement, trust, and action post-purchase. This role sits at the intersection of creativity and conversion — you’ll be responsible for writing persuasive messages for push notifications, WhatsApp, and in-app banners to boost retention, guide user journeys, and enhance user experience. Responsibilities: Write clear, engaging, and actionable copy for push notifications, WhatsApp messages, and in-app communication across post-purchase journeys Collaborate with CRM, product, and design teams to drive key retention goals with messaging that feels intuitive, helpful, and human Bring a strong understanding of user psychology and behavior to every word you write Translate complex skincare and health-tech concepts into simple, science-backed messaging that resonates with CureSkin’s audience Stay current with trends in skincare, mobile-first engagement, and conversational UX What We’re Looking For: 2+ years of experience in copywriting or CRM content roles, preferably in health-tech, D2C, or app-first brands A sharp eye for microcopy, attention-grabbing hooks, and customer-focused storytelling Experience crafting content that improves retention, user satisfaction, or post-purchase engagement Familiarity with skincare and/or science-led products is a big plus Strong grasp of content tone and voice, with the ability to adapt to Cureskin’s empathetic, expert-led brand Bonus if you have: Experience writing copy for mobile apps or retention platforms (e.g., Mixpanel, MoEngage, WebEngage, CleverTap) Background in health, beauty, or wellness content creation Show more Show less

About Us: Cureskin is a rapidly growing brand that offers a mobile app-based solution for personalized skin care and dermatology guidance. We are committed to delivering high-quality products to our customers while providing an exceptional user experience. As we continue to expand, we are seeking a CRM Specialist to join our marketing team and enhance our customer engagement strategies. Role Overview: As a CRM Specialist at Cureskin, you will play a crucial role in driving customer engagement, retention, and loyalty through targeted marketing campaigns using the CleverTap platform. You will collaborate with cross-functional teams to execute data-driven marketing strategies that enhance customer experiences and contribute to the brand's growth. Your expertise in CleverTap's capabilities will be instrumental in delivering personalized, timely, and relevant messaging to our customers. Key Responsibilities: ● CleverTap Campaign Management: Design, develop, and execute CleverTap marketing campaigns across various channels, including push notifications, in-app messaging, emails, SMS, and more. ● Segmentation and Personalization: Utilize CleverTap's segmentation capabilities to create highly targeted customer segments based on demographics, behaviors, preferences, and purchase history. ● Automation and Workflows: Set up automated workflows to engage customers at different stages of the customer lifecycle, including onboarding, re-engagement, upsell, and post-purchase follow-ups. ● A/B Testing and Optimization: Implement A/B tests to continuously improve campaign performance, analyzing results and making data-driven recommendations to enhance engagement and conversion rates. ● Data Analysis: Monitor and analyze campaign performance metrics, customer behavior, and engagement data to identify trends, opportunities, and areas for improvement. ● Cross-functional Collaboration: Collaborate with marketing, design, and development teams to ensure consistent messaging and seamless user experiences across all communication touchpoints. ● CleverTap Platform Expertise: Stay up-to-date with CleverTap's latest features, updates, and best practices, applying this knowledge to enhance the brand's marketing efforts. ● Reporting and Insights: Generate regular reports and provide insights to management on campaign performance, customer engagement, and retention metrics. Qualifications and Skills: ● Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). ● Proven experience (3+ years) as a CleverTap Specialist or similar role, preferably within a D2C brand or e-commerce environment. ● Proficiency in working with CleverTap or similar marketing automation platforms. ● Strong understanding of customer segmentation, audience targeting, and personalization strategies. ● Analytical mindset with the ability to interpret data, draw insights, and make data- driven decisions. ● Experience with A/B testing methodologies and campaign optimization. ● Excellent written and verbal communication skills. ● Detail-oriented, with a commitment to delivering high-quality work within deadlines. ● Collaborative team player with the ability to work cross-functionally in a fast-paced environment. Benefits: ● Competitive salary and benefits package. ● Opportunity to work with a dynamic and passionate team. ● Hands-on experience with a rapidly growing D2C brand. ● Room for growth and professional development. If you are a driven and creative individual with a passion for leveraging your capabilities to enhance customer engagement and drive business growth, we encourage you to apply and become part of the Cureskin marketing team. Please submit your resume, along with a cover letter detailing your relevant experience and how you would contribute to our brand's success.

Job Summary: We are looking for a proactive and detail-oriented Online Reputation Management Executive to join our team. This role will be focused on monitoring, managing, and enhancing the company’s online reputation across various platforms. The ideal candidate will be responsible for responding to customer reviews, monitoring brand sentiment, and supporting ORM strategies to ensure the brand maintains a positive image online. Key Responsibilities: ● Monitor Online Presence: Regularly track brand mentions on social media platforms, review sites, and other online forums to monitor sentiment and identify areas of concern or praise. ● Customer Feedback Management: Respond to customer reviews and comments in a timely and professional manner. Ensure that both positive and negative feedback are acknowledged and addressed according to the company’s guidelines. ● Content Monitoring: Keep an eye on brand-related content across the web, ensuring that it reflects the company’s values and messaging. Identify and escalate any negative content or potential reputation threats. ● Proactive Reputation Building: Assist in implementing strategies to improve the brand’s image online, including fostering positive customer reviews and testimonials. ● Data Analysis and Reporting: Track and report on key metrics related to online reputation, such as review sentiment, response times, and overall brand perception. Provide regular updates to the ORM Manager and other relevant teams. ● Crisis Support: Assist in managing reputational risks by identifying negative trends and working with senior team members to address them. ● Collaboration: Work closely with the marketing, customer support, and PR teams to ensure consistency in the company’s messaging and help drive positive online conversations. Qualifications: ● Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. ● 1-2 years of experience in Online Reputation Management, Social Media Management, or Digital Marketing. ● Familiarity with ORM tools (e.g., Google Alerts, LocoBuzz, Hootsuite) and basic social media platforms. ● Strong written and verbal communication skills, with the ability to interact with customers in a professional and empathetic manner. ● Ability to analyze online sentiment and generate actionable insights. ● Detail-oriented and organized, with a focus on maintaining a positive brand image. Desired Skills: ● Knowledge of SEO and digital marketing strategies. ● Ability to adapt communication style to different audiences. ● Strong team player with a collaborative mindset.

Responsibilities: Take end-to-end responsibility for Sanity and Smoke suites for web and mobile automation. Develop and lead the automation strategy , creating scripts to perform automated testing using Playwright, Cypress, Selenium, and Appium . Create and maintain automation test suites , diagnose issues, and report defects effectively. Evaluate, review, and recommend test tools and frameworks for automation. Ensure quality standards are met by enforcing technical and testing best practices. Define and track key QA metrics to measure effectiveness and drive continuous improvements. Document, track, and escalate issues as needed using JIRA and Asana . Provide support during production deployments and perform validation testing to ensure stability. Requirements: 1-3 years of experience in designing, implementing, and supporting automation solutions for mobile and web applications . Expertise in building automation solutions using TypeScript with Playwright, Cypress, Selenium, and Appium . Strong attention to detail, analytical skills, problem-solving abilities, and a passion for quality assurance and test automation . Proficient in test automation frameworks , test case design, test execution, and test scripting using TypeScript or Java . Solid understanding of STLC/SDLC , testing methodologies, and industry-standard QA processes. Experience in handling ambiguous situations, resolving technical issues, and delivering effective automation solutions . Familiarity with Jenkins, GitLab, Git, and other CI/CD tools . Hands-on experience with JIRA, Asana, Git, and Maven for test management and execution. Show more Show less